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Sydney, 04 May 2012

As part of its ongoing commitment to the region, Econsultancy, the globally distinguished training, publishing and events company, has developed a specialist e-commerce training course.

This two day fast-track course was developed over several months alongside the Kongo Group, an expert agency in e-commerce solutions and business systems.

Covering the core ecommerce fundamentals, the course is suitable for entrants into online selling, or for retailers with digital experience looking to refresh their knowledge. Training sessions will be delivered in Sydney and Melbourne, with the programme beginning later this month.

Topics covered include marketing and acquisition, online merchandising, e-commerce platforms, channel integration, customer retention and services, mobile commerce, social commerce, usability and user experience and performance frameworking.

The Kongo Group’s Principal Consultant and Co-Owner, Adrian Bortignon, said:

“Australian retail is still at a stage where there is a level of uncertainty of how best to approach online opportunities, so the course has been designed to instil confidence in retailers to work towards becoming market leaders online. We are delighted to be working with Econsultancy in Australia, as we share their passion for excellence in e-commerce.”

As an organisation, Econsultancy has trained more than 25,000 marketers globally in digital marketing and e-commerce to date, through a combination of public training, private in-company sessions and consultancy.

Bortignon added:

“The Fast Track E-commerce & Online Retailing training course is an intense two-day session which covers e-commerce fundamentals and best practices, using real-world examples and experiences.

“We are firm believers in Econsultancy’s training philosophy that digital needs to be delivered by specialists - and have worked closely with them over a number of months to create this unique training course which offers practical learning for all retailers; whether they operate in pure-play or multi-channel retail environments.”

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More information about Econsultancy's Fast Track E-commerce and Online Retailing training can be at:


About Econsultancy

Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and e-commerce, and used by over 300,000 internet professionals every month.

Our hub has 120,000+ members worldwide from clients, agencies and suppliers alike and is used by more than 350,000 online professionals each month.

We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.

For the last ten years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.

Econsultancy has offices in London, New York and Dubai and we are a leading provider of digital marketing training and consultancy.

For more information, visit http://econsultancy.com or follow @econsultancy on Twitter.

Published on: 8:30PM on 3rd May 2012