iJento, a technology leader in multichannel customer intelligence and Keystone Solutions, the industry’s most experienced full-service digital measurement group, today announce a new global partnership to enable organizations to enhance their existing web analytics investment and extend to multichannel. Keystone Solutions will be integrating iJento’s technology platform as part of an enhancement strategy for its clients, and iJento will leverage Keystone’s expertise in Adobe SiteCatalyst and other web analytics solutions for implementing the iJento Datamart in North America and Europe.

In today’s customer centric world it has become increasingly valuable to perform detailed visitor-level analysis. Only with individual level data can organizations create detailed segmentation and personalized campaigns, which will drive customer engagement and business success. It is also the first building block of joining up online and offline data in a multichannel platform in order to understand the full customer journey and improve the whole customer experience.

Keystone Solutions is a full implementation partner of iJento for SiteCatalyst, which enables organizations to transform the detail-level customer data from an existing Adobe SiteCatalyst implementation into an iJento Datamart – a powerful, open architecture SQL Server database. This includes full support for eVars and other SiteCatalyst customer variables and the ability to integrate offline data from call centers and point of sale systems, thus providing a complete multichannel view of the customer.

“Keystone is an ideal services partner for iJento for SiteCatalyst, due to their extensive experience with the Adobe Marketing Suite and their expertise in advanced digital and multichannel business intelligence. Together Keystone Solutions and iJento will provide a superior customer intelligence solution at a fraction of the time and cost for customers to develop it on their own.” Says Sean Browning, VP of Channels for iJento.

Keystone Solutions employs some of the most noted and experienced analysts, consultants and developers in the industry. By partnering with iJento, Keystone Solutions will be able to enhance their clients’ existing Adobe SiteCatalyst investments and bridge the gap between web analytics and business intelligence, within just a few weeks and at a fraction of the cost of the big data warehousing solutions such as Teradata.

Chris Olenik, Senior Director, Global Sales, Keystone Solutions says: “At Keystone Solutions we are focused on meeting the ever changing needs that are constantly presented throughout an enterprise organization. We know how challenging it can be to perform accurate segmentation and attribution analysis and how expensive it can be to integrate online and offline data for a truly multichannel solution. The fact that we can now offer this to our clients with a delivery timeframe of just a few weeks and as an enhancement strategy rather than replacing expensive investments is truly amazing. Our clients get to better understand the customer journey, improve their customer experience and receive a much higher return on investment. It’s a win-win for both us and our clients.”

iJento and Keystone Solutions are supporting each other’s global expansion with iJento recently launching in the United States and Keystone Solutions now entering the European market. Both companies will be attending the Adobe Digital Marketing Summit in London May 15-16, 2012 and can be visited at the iJento booth, as iJento is a showcase sponsor. Arrange to see us there: http://www.ijento.com/about/events.html

About iJento
iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple channels and devices. The company helps major brands and businesses including Allianz, Cheapflights Media, FT.com, LV= and Tesco Bank get direct access to their visitor data and gain sophisticated insights into customer behaviour, interests and intent at the individual level. To meet market demand, iJento provides clients with two different options: an end-to-end solution for clients requiring an iJento only web analytics and multichannel customer intelligence solution and an enhancement to existing web analytics solutions such as Adobe SiteCatalyst, Google Analytics and Webtrends. iJento is an international company operating in the UK, USA and Australia. Website: www.iJento.com. Follow @iJento.

About Keystone Solutions
Keystone Solutions was founded by analytics industry veteran Matthew Gellis to provide actionable market intelligence analysis and solutions to clients. A full-service digital measurement consulting practice, Keystone Solutions specializes in emerging digital channel analytics (including mobile and social analytics), market intelligence implementation (using industry-leading tools like Adobe’s SiteCatalyst), advanced statistical and digital intelligence analysis, SEO / SEM analysis, and digital design analytics (AB and MVT). Website: www.keystonesolutions.com

For all enquiries, contact
Viki Lander
Chief Marketing Officer, iJento
Email: vlander@iJento.com
Tel: +44 (0)7769 707025

Published on: 3:28PM on 9th May 2012