innocent has appointed Pure360 as its chosen email marketing provider for activity across all of the 13 European countries it operates in, including France. The appointment follows a successful seven year relationship between Pure360 and innocent’s UK division.

Launched twelve years ago, innocent is the number one smoothie brand in the UK selling over two million pure fruit smoothies each week in 11,000 outlets - everywhere from Boots to Sainsbury’s to local delis, and turn over in excess of £100 million each year.

innocent will be using Pure360 email marketing tools to integrate their email and social media activity. This includes increasing their contact database with the simple ‘Facebook register’ sign up functionality, as well as promoting their content to a wider audience by posting newsletters directly to Twitter.

innocent will be revamping their email creative in line with their new website and working closely with Pure360 to implement an improved welcome programme for new registrants.

Tim Fowler, Digital Manager at innocent, said: “We've used Pure 360 since 2005 and have come to rely on its speed and functionality for all our eCRM activity, with the addition of their new social media tools it makes perfect sense to roll out Pure 360 across all our European territories"

Marc Munier, Commercial Director at Pure360, commented: “We’re delighted to be expanding our relationship with innocent. They are a genuinely fantastic brand who all marketers aspire to and we’re excited about the activity they have planned over the forthcoming months across Europe.”

Published on: 10:56AM on 11th May 2012