Multi award-winning, family-run, kitchenware retailer Steamer Trading Cookshop will launch a new transactional website this summer, to meet customer interest. The site,, will be a definitive resource for enthusiastic cooks, allowing them to explore, learn about and purchase Steamer’s entire range of over 10,000 products.

Steamer Trading, which currently operates from 26 retail stores nationwide and is widely acknowledged as the UK’s leading specialist cookware retailer, has appointed top digital agencies Propellernet, True Digital and blubolt to create, launch and market the site; the kitchenware specialist’s first eCommerce venture.

Ben Phillips, Managing Director of Steamer Trading, says: “With the evolution of the internet, we believe that we can now create a true multichannel approach that will allow us to offer the same experience online that we strive to create within the unique environment of our shops.”

“We need to take advantage of this opportunity, and are hugely excited to work with Propellernet, True Digital and blubolt to create something really special that reflects the values of our brand.”

Leading search marketing specialist Propellernet’s unique approach to SEO, termed ‘Authentic Search™’ impressed. Propellernet will create a holistic programme of natural search, and make use of its strong relationships with key influencers, including food and parent bloggers, to build authority to the site. The approach promises to improve natural search visibility for Steamer Trading for relevant keywords within Google and, in turn, increase revenue.

True Digital was chosen to design the new site following a three-way competitive pitch. The agency stood out from the competition for its outstanding creativity and commitment to delivering a unique and refreshing, customer-focused shopping experience. The agency has strong e-commerce credentials and long-standing multi-channel retail expertise.

The site will be powered by bluCommerce, blubolt’s flagship eCommerce platform, bringing novel and powerful functionality to Steamer Trading's new online presence. blubolt is not only providing a rich and powerful customer experience, but also an efficient and comprehensive eCommerce management system, including integration with Steamer Trading's enterprise resource planning (ERP) system.

The next six months will see Propellernet, True Digital and blubolt using all their technical and creative expertise to develop the new website and an online marketing campaign to support its launch. The scheduled go-live date is mid-August 2012, and the site will be hosted at

Steamer Trading Cookshop is a family-run, award-winning kitchenware specialist based in the South of England. The company was founded in 1985 by Liz and David Phillips on the site of the former ‘Steamer Inn’ in Alfriston, Sussex - hence the name Steamer Trading. Today the business has grown to 26 stores. Carrying over 10,000 carefully selected items offering everything for the kitchen, from wooden spoons to 21 colours of KitchenAid mixer, the unique atmosphere of Steamer Trading’s stores and expert staff knowledge have frequently led to the shops being referred to as an ‘Aladdin’s cave for cooks’.

Propellernet is a search agency specialising in retail and travel. Clients include Marks & Spencer, Furniture Village, Charles Tyrwhitt, Westfield London, Westfield Stratford City, Mark Warner, Contiki, The Thinking Traveller and CV Travel. It has picked up a number of industry awards over the past couple of years, including:
• Best Use of Search - nma Effectiveness Awards 2010
• Best Use of Search - Travel Marketing Awards 2010
• Best Use of SEO - Travolution Awards 2010
• Best Use of Search - Travel Marketing Awards 2011
• Best Use of Search (Bronze) - DMA Awards 2012

Published on: 9:30AM on 28th May 2012