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London UK, 30 May 2012: Aprimo®, a Teradata company (NYSE:TDC) and a global leader in cloud-based integrated marketing solutions, has announced its positioning in the “Leaders” quadrant of the “Magic Quadrant for Multi-Channel Campaign Management” (MCCM) report by industry analyst firm, Gartner, Inc. The report was researched, written and published by Adam Sarner, research director at Gartner on 22 May 2012. A complimentary copy of the Gartner Multi-Channel Campaign Management Magic Quadrant report is available for download by clicking the following link: http://sites.aprimo.com/Gartner_MCM_MQ_2012/Landing/.ashx

Gartner Magic Quadrants evaluate vendors on their “ability to execute” and “completeness of vision.” Aprimo, positioned in the “Leaders” portion of the quadrant, believes its placement a testament to marketplace receptivity to its solutions and solid strategic direction. In addition to Multi-Channel Campaign Management, Aprimo’s Integrated Marketing Management (IMM) solutions comprise innovative Marketing Operations and Marketing Performance Measurement capabilities that help customers drive more effective marketing performance.

“Clients using our campaign management, professional services and digital marketing solutions are some of the most advanced and sophisticated marketers in the world. They rely on Aprimo Campaign Management to engage with their markets, lead in their categories and out-perform when it comes to delivering results,” said Lisa Arthur, Aprimo’s CMO.

According to Gartner, “MCCM leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, as well as for integration with e-marketing. [Leaders] have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

Aprimo’s solutions have helped hundreds of customers implement successful campaigns that span multiple channels. Click the following link to see a video that showcases how MGM Resorts International built a transformative customer loyalty program using Aprimo Marketing Studio®: http://www.youtube.com/watch?v=X8VZRfDXH6Q

Gartner says that “MCCM processes enable companies to define, orchestrate and communicate offers to customer segments across a multichannel environment, such as direct mail, call centers, websites, e-mail and communities. This approach can include integrating marketing offers/leads with sales for execution. Basic campaign management includes functionality for segmentation, campaign execution and campaign workflow. Advanced analytic functionality includes predictive analytics and campaign optimisation. Advanced execution functionality includes loyalty management, content management, event triggering and real-time decisioning/offer management in inbound and outbound environments.”

About The Magic Quadrant:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo:

Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organisations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organisation, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of customers trust Aprimo to revolutionise their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. A Teradata company, Aprimo is headquartered in Indianapolis, IN, with offices worldwide. For more information, call +44 (0)20 75353 700 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organisations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.

Aprimo Clients:

Aprimo clients include: Aviva, Bank of America, E-ON, Merrill Lynch, Pearson Education, QAD, Standard Life, Wal-Mart, and Warner Bros (Time Warner).

Media Contacts:

Conny Lutz
Marketing Manager, Aprimo UKI
+44 (0)20 7535 3700
Twitter: @aprimo_uk

Published on: 12:17PM on 30th May 2012