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Polaroid Corporation has selected search marketing agency Spannerworks to deliver a solution that will generate valuable search engine traffic to the company’s site. The campaign will include both natural and paid search for the UK site, with plans to extend to European markets later in the year.

Andrew Lane, International e-commerce Director for Polaroid, said, “We chose Spannerworks because of their proven high level of expertise and specialised performance based approach. We also wanted to partner with an agency that has an ethical search policy and excellent relationships in the online marketing industry”.

David St. John Tradewell, Business Development Manager at Spannerworks said “We are delighted - Polaroid is an important account win for us and strengthens our portfolio of International blue chip clients. We look forward to working with Andrew and his team to deliver a highly successful international search solution”.

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Notes to Editors

About Spannerworks
Spannerworks are Europe's most successful natural search agency, established in 1997. Our experience ensures we deliver dynamic search solutions that consistently achieve exceptional ROI in an increasingly competitive marketplace.

Combining a highly specialised and performance-based approach with extensive research and development, Spannerworks utilise proven and best practice search engine marketing techniques for clients across a range of industry sectors.

Our expertise and knowledge in natural search enables us to deliver integrated paid search campaigns that create maximum visibility and outstanding ROI.

Our clients choose us for our proven track record and because we work to the toughest performance targets in the industry.

www.spannerworks.com

Client URL:
www.polaroid.com

Contact:
Charlotte Cumming
01273 329777
ccumming@spannerworks.com
www.spannerworks.com

Published on: 12:00AM on 13th April 2005