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Hästens have appointed international search experts, Minute Steak, to provide PPC services. Minute Steak are the sister company to award-winning sister company STEAK.

The luxury bed specialists are looking to gain an extra 180,000 visits a year in all territories that they operate in worldwide. Minute Steak will be serving ads in 19 different languages across 34 designated countries; co-ordinating the account set-up and translation across these markets.

“Working with a truly global brand like Hästens has enabled Minute Steak to showcase all of the PPC techniques needed to run an account of this scale and complexity. Their brand ethos and values sit very well with current luxury clients, enabling us to provide a high quality service based on considerable experience with businesses of a similar nature.” Jonathan Dunkley, Minute Steak Head of PPC, explains.

This will be an opportunity for Hästens to broaden their reach and also speak to an audience that has previously not been engaged.

“When it came to launching paid search at Hästens we knew that we wanted to launch it globally in all the countries where we have locations. Minute Steak has been a valuable partner in helping us get up and running quickly and efficiently and they continue to optimize each account daily. They understand our global network but help us by thinking local. It has been a wonderful process as they have taken the time to understand our business and provide advice that is specific to meeting our goals” explains Melissa Combariati, Hästens , Global Digital Marketing Director.

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For further information, please contact:
Gemma Haggarty - 0845 888 7608

About Minute Steak

Minute Steak is a results driven international search agency, offering tailored search packages to suit your budget and meet your objectives. Services include:

• Paid search
• Facebook paid advertising
• LinkedIn advertising
• Mobile search
• Search engine optimisation
• Local search
• Remarketing
• Social media

At Minute Steak, we take the same approach as our award-winning sister company STEAK, where everything we do is focused on driving response. Whether it’s using PPC, SEO or both to increase traffic, leads or sales, we put in place meaningful metrics and concentrate on hitting targets.

Our PPC, SEO and Social solutions have been developed for advertisers who have smaller advertising budgets and do not require a full service digital agency, but still want access to a team of experts that can develop cost effective strategies.

At Minute Steak we typically work with companies that could be frustrated they’re not targeting their online audience effectively, worried their level of online sales is lower than anticipated or concerned that they spend too much time or money ineffectively on their online advertising. We work with a variety of companies both in B2C and B2B markets, from niche retailers to well-known brands including Adecco, Hackett, SagePay and Waitrose Wine.

www.minutesteak.co.uk // +44(0)20 7420 3500

About Hästens

Hästens is a luxury bed company founded in 1852 in Köping, Sweden. Hästens manufactures hand-made beds and mattresses with natural materials like cotton, horsehair, wool and flax, rather than foam. The company was originally a one-man horse saddle business by Pehr Adolf Janson and is still a family-owned business. David Janson (Pehr's son) shifted their focus in the early 1900s from making saddles to making horse hair beds and by 1952 they had become the official bedding supplier of Sweden’s royal court. As of 2010, Hästens top-end beds have a price tag of around €50,000.


Published on: 3:22PM on 6th June 2012