Sydney, 11th June 2012

Econsultancy, the leading source of independent advice and insight on best practice digital marketing and e-commerce, has appointed Virgin Money’s former Head of Digital as their new ANZ Client Services Director.

After eight years working client-side in the online marketing and e-commerce industry, Lines is a senior digital communications specialist based in Sydney, who is highly experienced in the development and delivery of digital strategies, solutions and implementation activities.

His appointment further bolsters Econsultancy’s Australian team based in the Sydney office bringing world class training and research to the Australian market to compliment Econsultany’s presence in London, New York, Dubai and Singapore.

His role will see him predominately managing Econsultancy’s customised training and consultancy services for organisations within Australia and New Zealand, alongside providing support to the 3,000+ members the company has in the region.

Econsultancy already provides an extensive public training programme, events and localised reports within the region. With this expanded team, Econsultancy will now be able to offer its bespoke consultancy services including digital skills assessment, in house training, digital change management programmes and supplier selection help.

Lines said:

“It’s a huge opportunity to be able to join Econsultancy at such an exciting time. There are some enormous plans afoot for the next twelve months for the Australian market and the company’s well-established, international reputation carries a lot of weight within the global digital industry, so the role looks set to be equal parts of both challenging and rewarding.”

Econsultancy’s Chief Operating Officer, Charlie Salter said:

“We’re delighted to welcome Peter to the team - he’s coming onboard with us at just the right time as we continue to quickly expand our localised offering. With his direct client-side background, he’ll be a huge asset in supporting our operations, especially given his strong track record in understanding and executing digital marketing at practitioner-level.”

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About Econsultancy

Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and e-commerce, and used by over 300,000 internet professionals every month.

Our hub has 120,000+ members worldwide from clients, agencies and suppliers alike and is used by more than 350,000 online professionals each month. We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.

For the last ten years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.

Econsultancy has offices in London, Sydney, Singapore New York and Dubai and we are a leading provider of digital marketing training and consultancy.

For more information, visit or follow @econsultancy on Twitter.

Published on: 8:00PM on 10th June 2012