InterContinental Hotel Group have appointed international digital agency, STEAK Digital, to provide SEO and social media services for 65 of their Managed Holiday Inn & Crowne Plaza websites in the UK & Ireland at a local, regional and national level.

The hotel group have decided to appoint a new agency for SEO and Social to compliment the IHG brand activity and drive direct revenues to each business unit through effective use of these channels. With the growing convergence of SEO and social, STEAK Digital has devised a strategy that embraces this integration at a localised level. Working alongside IHG as well as their hotel managers, STEAK Digital is embarking on a combination of traditional SEO targeting travel related searches alongside a broader social media strategy that ties into local event based queries.

Oliver Bishop, CEO at STEAK says ‘In a constantly evolving market, we have to be agile enough to adapt strategies and find opportunities for our clients, that is how we continue to grow their business and generate long term partnerships.’

Tamara Strauss, IHG’s UK & I Managed Estate Marketing Director, explains “STEAK have an extremely clear focus on driving results; we were incredibly impressed with the strategic approach and support they can provide – the level of detail is second to none. We are very excited about working with them.”

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For further information, please contact:
Charly Dove or Charlotte Groves, STEAK: - 020 7420 3500

STEAK Ltd, part of the Dentsu Network, is a full-service, international digital marketing agency, operating in Europe, Americas and Asia Pacific. The agency specialises in paid search marketing, SEO, social media, affiliate management, display advertising and creative. STEAK’s UK clients include Virgin Holidays, Debenhams and Allianz.

STEAK is a previous winner of the coveted Media Agency of the Year Award at the Interactive Marketing and Advertising Awards.

In June 2011, Dentsu, the world’s largest consolidated agency network, and the world’s 5th largest marketing communications company (Ad Age’s 2011 Agency Report) acquired 100% of the share capital of STEAK Group.

About InterContinental Hotel Group
InterContinental Hotels Group is the largest hotels company in the world measured by rooms, and has over 4,500 hotels across over 100 countries. Its brands include Crowne Plaza, Holiday Inn, InterContinental and Staybridge Suites.

Approximately 3,800 of its hotels operate under franchise agreements, 639 are managed by the company but separately owned and 16 are directly owned.

Published on: 10:45AM on 12th June 2012