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Periscopix, one of the UK’s leading Pay Per Click and Google Analytics agencies, has achieved a staggering increase in new visitor conversion rates for Watchfinder as a result of their recent Google Analytics work.
The project began with looking at Watchfinder’s current GA data and segmenting it into new and returning visitors, with the differences in behaviour analysed. It was discovered that new site visitors were not able to easily find what they wanted, so a feature called ‘the Giftfinder’ was developed; a personal assistant style concept which allowed the shopper to search by gender, price, face style etc., and be offered suggestions on suitable watches. The results show that visitors that interacted with the Giftfinder had an increased time on site by 168%, and number of pages per visit increased by 136%. The new visit ecommerce conversion rate shot up 1,900% and the per-visit value among new visitors increased by 960%.
Watchfinder is an independent company that was founded 10 years ago by Stuart Hennel and Lloyd Amsdon. The Watchfinder site features over 1,000 watches at a time, and offers each pre-owned piece with a 12 month warranty and money back guarantee. This strategy has proved a success over the past decade with the company recently turning over £14m p/a and selling up to 500 watches each month.
Lloyd Amsdon from Watchfinder said: “Periscopix have provided our business with the support and advice required through their unique approach to Google Analytics, tailoring and implementing a project specifically to our needs to ensure the correct reports are produced. The generated data has allowed us to respond efficiently and market more effectively, thus continuously increasing ROI and positively affecting the business. The team have endlessly poured their efforts into managing and supporting us throughout and are extremely knowledgeable, professional and friendly”.
Ben Gott, Head of Web Analytics at Periscopix, said: “We are extremely pleased with the results that have been achieved for Watchfinder. The brief outlined the two goals that Watchfinder needed fulfilling; to understand the differences in visitor behaviour, and to look at how we could improve conversions. We feel that the results speak for themselves”.
A case study on this campaign has been published as a success story on the Google Analytics website under the partner’s listing for Periscopix. The full case study is available to view here - http://www.google.com/analytics/partners/partners-detail.html#Periscopix.
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Periscopix is a leading UK Pay Per Click agency with 29 qualified Google Adwords professionals. The company specialises in PPC campaign design and management services, Google Analytics consulting and PPC training using Google AdWords and the Yahoo – Bing Search Alliance. It prides itself in best practice campaign management techniques and in-house system development that allows for the optimisation of campaign performance and achieving optimal ROI. Key clients include Universal Music Group, Marie Curie Cancer Care, Emap, Trinity Mirror, Austin Reed, DialAFlight and Haymarket Publishing.
For further information please contact Thomas Byrne:
t +44 (0)20 7234 0500
Published on: 3:00PM on 12th June 2012