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Conversational marketing technology provider Neolane today announced it has been recognised by Gartner, Inc. as a 2012 “Magic Quadrant for CRM Lead Management" [1] Visionary. According to Gartner, “lead management integrates business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management.”

In this report, Gartner points out that “lead management is no longer only for B2B organisations. Although a majority of lead management applications are implemented by B2B companies, B2C and B2B2C companies have implemented lead management in industries as diverse as insurance, automotive, financial services, consumer products and services, and have realised direct positive impact on revenue.”

Neolane credits the strength and extensibility of its marketing technology platform to the ability to support a wide range of business goals for its B2B, B2C and a growing class of B2B2C customers. These global organisations increasingly turn to Neolane for a cross-channel campaign management solution for engaging customers and prospects in one-to-one lifetime dialogues across inbound and outbound channels, while also being able to take advantage of proven lead management capabilities that accelerate revenue with integrated lead generation, scoring, routing and nurturing capabilities.

“In less than a year, Neolane has been named a Visionary in three Gartner Magic Quadrant reports. We believe this recognition puts Neolane in a distinct category that is not only defined by our disruptive approach to technology innovation, but also by the quantifiable, far-reaching business results our marketing technology delivers across multiple organisational sectors,” said Stephane Dehoche, president and CEO, Neolane. “Across our growing global customer base, we are seeing a blending of marketing requirements where B2B enterprises are transforming their relationships with customers similar to their peers on the consumer side; and vice versa, B2C clients are borrowing lead nurturing practices historically found in B2B marketing.”

In addition to this report, Neolane was recently recognised as a Visionary in both the Gartner, Inc. 2011 “Magic Quadrant for Integrated Marketing Management” [2] and 2012 “Magic Quadrant for CRM Multichannel Campaign Management.” [3]


1 - Gartner, Magic Quadrant for CRM Lead Management, by Chris Fletcher, June 7, 2012
2 - Gartner, “Magic Quadrant for Integrated Marketing Management” by Adam Sarner and Kim Collins, October 26, 2011
3 - Gartner, “Magic Quadrant for CRM Multichannel Campaign Management,” by Adam Sarner, May 22, 2012

Published on: 12:44PM on 13th June 2012