Leading broadband comparison site Broadbandchoices.co.uk has chosen DC Storm to provide customer and purchase analysis tools as it continues to grow its online presence and roll out its market leading sites across key European territories.

The Ofcom-accredited site was keen to build an accurate picture of how each marketing channel performs and contributes to business growth. DC Storm’s marketing technology offers a robust, flexible way of working with merchants to aggregate data and then accurately link this back to site visits and traffic sources.

Michael Phillips, Managing Director at Broadbandchoices.co.uk, commented: “We have reached an important stage of business development, utilising several marketing channels simultaneously. We needed help to manage and measure these channels effectively, investing in the future of our 50-strong partner network.

“DC Storm’s proposition was a clear winner and their pan-European presence will be vital in supporting our international sites which will be launching this summer. The ability to identify where resources can be best allocated will also help develop our plans to launch advertising campaigns in the future.”

DC Storm will provide Broadbandchoices.co.uk with the technology to import and export sales data from all of its business networks and PPC activity through search engines, as well as build an attribution model alongside full customer journey analysis, campaign tracking and reporting. The multichannel digital marketing specialist will also integrate approval of sales on a merchant to merchant basis, providing the ability to tag events on the sites as well as conversions that take place on merchants’ sites.

Seth Richardson, CEO of DC Storm, said: “With 1.8 million customers a month, Broadbandchoices.co.uk is a significant presence in the price comparison space. As it continues to grow its business online and overseas, it is imperative that it has a clear understanding of where and how its marketing works best, how its consumers are interacting with it and how sales are generated. Given the complex path to conversion and requirement to integrate multiple systems, DC Storm is uniquely placed to join up the journey and generate insightful and actionable reports. We’re very excited about helping Broadbandchoices.co.uk gain this insight to build its business further.”


June 14th, 2012

About Broadbandchoices.co.uk
Broadbandchoices.co.uk was launched in 2005 and is the UK’s leading independent broadband comparison site. Our calculator is fully accredited by industry regulator Ofcom, offering consumers the assurance that the information we provide is accurate, transparent, accessible and comprehensive.

We offer comprehensive and impartial advice on broadband, mobile broadband and bundled packages (broadband with home phone and digital TV) saving our users over £350 when they switch.

The Broadbandchoices.co.uk calculator compares thousands of different deals and provides results in a clear, impartial way allowing users to choose services according to their needs.

Broadbandchoices.co.uk powers over 50 leading comparison services including Confused.com, Comparethemarket.com and GoCompare.com.

About DC Storm
Multichannel digital marketing specialist DC Storm helps businesses make better decisions through market-leading tracking, tag management, reporting, attribution and optimisation for Advertisers, Affiliates and Agencies. Since its launch in 2004, DC Storm has gained an enviable reputation for building solutions which respond to both client and industry needs, and now works with many of the most progressive digital brands who use insight gained from the Storm Platform to accurately value and optimise their online marketing activities . DC Storm opens up new ways of gathering, interpreting and using data that can unlock business insights that drive businesses to deliver results. Currently tracking over 1,000 websites worldwide across all verticals, DC Storm’s clients not only benefit from using its suite of robust and pioneering tools, but also receive exceptional service, support and training.

Published on: 2:26PM on 14th June 2012