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Consumer magazine and digital publisher appoints DBD Media as its digital marketing agency

DBD Media (www.dbdmedia.co.uk), the search and social media agency, has been hired by IPC Media to manage its digital marketing activities across IPC Connect’s portfolio of online gaming and bingo sites, as well as for its online woman’s lifestyle magazine portal Goodtoknow.co.uk.

DBD Media will provide on-going consultancy across Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Conversion Rate Optimisation (CRO) and Analytics to ensure not only that relevant traffic is driven to IPC Connect’s websites, but that visitor traffic has the optimum chance of converting. DBD Media’s in-depth analytics implementation work will enable IPC Connect to report on a range of touch points giving both in-depth and high level analysis.

This appointment is also a re-ignition of a business relationship that started in 2007, DBD Media having previously worked on the launch of Goodtoknow.co.uk.

Simon Denny, Affiliate Director, IPC Connect, comments: : "Driving our direct with consumer transactional strategy is a key area of focus for IPC Connect and this appointment underlines our commitment and investment in this area. Optimising our acquisition, conversion and retention strategies is an on-going priority and DBD's strong work ethic, collaborative approach and attention to detail made them the perfect partner".

Nigel Muir, Managing Director at DBD Media, adds: “It is great to be working with IPC Media once again, especially as its website portfolio is diversifying. IPC’s challenges are not unique but they certainly require a unique skill set – a practiced understanding of how search techniques backed up by robust data analysis can build awareness and acquire customers. We look forward to helping IPC Media achieve their aggressive growth targets across the complete portfolio of websites.”

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For more information please contact Helen Down @ Treacle PR (helen@treaclepr.co.uk or 07986 117 277)

About IPC Media:
IPC Media is the UK's leading consumer magazine and digital publisher. With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. We engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Our award winning portfolio of websites reaches over 25 million global users every month.

About DBD Media:

DBD Media (www.dbdmedia.co.uk) is an independent specialist digital marketing agency, based in Covent Garden in London. For over 12 years it has specialised in helping clients drive visitors and revenue through SEO, PPC and Social Media. It also helps clients get more from their online and mobile channels through its Web Analytics and Conversion Rate Optimisation services, as well as offering training and consultancy in SEO, PPC, Social Media and Web Analytics.

DBD Media’s diverse client portfolio ranges from small businesses to global brands, across nearly every sector, from retail to travel, finance, recruitment, media, fashion, charity and education.

In 2007 DBD Media was elected into the Institute of Practitioners in Advertising (IPA), the industry body for the UK advertising industry, and it sits on its Search Marketing Advisory Council. DBD Media is also a Google AdWords Certified Partner, a member of the Microsoft adExcellence programme, and an Econsultancy Featured Supplier.

Published on: 2:29PM on 15th June 2012