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Visitors to Cornwall this summer can now customise their virtual visit, to really get the most out of their real life visit to the top UK holiday destination, thanks to an innovative new website.

VisitCornwall has re-launched www.visitcornwall.com with a groundbreaking Customise your visit tool which is the first of its kind for a UK holiday destination website setting it apart from the competition in terms of innovation and customer service.

Visitors researching their holiday options on the new essential online guide to Cornwall can filter everything on the website to reflect who they are and what they are interested in and what time of year they are travelling.

By clicking on the Customise your visit button at the top right-hand of the website visitors can filter content to suit their specific requirements.

Visitors can choose to tell the website whether they are travelling with or without children, the ages of their children, if they have specific access requirements, if they are bringing their dog, what areas of Cornwall they are interested in, and the time of year they want to visit. The website will then only present information that is relevant to their requirements.

Lauren Hogan, Digital Marketing Manager at VisitCornwall, said:

“Visitcornwall.com is a hugely important website for Cornwall and for the tourism industry in Cornwall. It is Cornwall’s shop window to the world, and it is vital that this website is the very best it can be.

“It’s so important for a website to make life easy for the customer as everyone is short on time these days. Helping them find what they are looking for quickly and easily is vital and the new Customise your visit tool does that.

“The website has also been designed to meet the needs of visitors using mobile devices such as smart phones and iPads as there has been a fourfold increase in customers accessing the website using mobile technology.”

“There are also plans to introduce geo-locating technology so that mobile users in Cornwall can plot themselves on the map to find out Things to do and What’s on near to where they are staying.”

The website features an essential guide to what's on in Cornwall, things to do, food and drink, beaches, where to stay, interactive maps, videos and the I love Cornwall blog: for insider tips and the latest news.

The website has been shortlisted for the British Travel Awards 2012 ‘Best UK Visitor Guide Website’. For more information and to vote please visit: www.vote4cornwall.com

For a virtual fly-through of the website go to: http://youtu.be/eH-9e4RFHqA


Editors notes:

Interviews available with Malcom Bell Head of Visit Cornwall and Lauren Hogan Digital Marketing Manager please contact Julia Hughes –Tourism Press & PR Executive 01872 322928 julia.hughes@visitcornwall.com

VisitCornwall is a service of the Cornwall Development Company, Cornwall Council’s arms length economic development company. VisitCornwall undertakes the destination marketing function for Cornwall and promotes the area’s distinctive qualities to the domestic market and key international markets through targeted marketing campaigns.

visitcornwall.com was built by Bristol based digital marketing agency Nameless Media Group Ltd in conjunction with Visit Cornwall following a comprehensive consultation process with the trade and visitors.

Published on: 3:16PM on 20th June 2012