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Velocity, the B2B content marketing agency, today published a new eBook for content marketers, The B2B Content Marketing Strategy Checklist.
The Checklist is a roll-up-your-sleeves guide to content strategy for B2B marketers looking to raise their game in this critical discipline.
"As content marketing goes mainstream, it's not good enough to crank out a few random pieces of content on an ad hoc basis," says Doug Kessler, velocity co-founder, "It's time to get strategic – and that's what the Checklist is all about."
The Checklist includes:
A series of worksheets on content strategy – including sections on goals, target audiences, buying stages, SEO keyphrases and editorial calendars
A section to focus and target your next content piece – covering things like topics, media, information sources, promotion and metrics.
A case study – using our own answers for The Content Marketing Strategy Checklist itself.
The Checklist is third in Velocity's series on content marketing, following on from the Content Marketing Workbook and the B2B Marketing Manifesto.
Published on: 10:46PM on 20th June 2012