DC Storm’s Actionable Insight seminars turn the spotlight to fashion retailers next month, highlighting how businesses can unlock critical insights from their data

Following on from the successful launch of the Actionable Insight seminar in May, DC Storm are hosting another event next month, again focusing on fashion retailers. The event, taking place at one of London’s most prestigious landmarks Tower Bridge, will look at how fashion retailers can harness actionable insights from their data; empowering them to drive decisions and deliver real results.

Maria Larina, Search Marketing Manager at House of Fraser, attended the last event. She commented: “Actionable Insight was great food for thought with a fresh and logical approach from people who truly understand retail challenges; an inspirational event with data leading to action at its core. The team has gained invaluable ideas to keep House of Fraser at the forefront of digital marketing.”

Targeted at senior marketing decision makers, the next seminar will look at new ways fashion retailers can gather, interpret and action their data to make better decisions and improve performance.

Seth Richardson, CEO of DC Storm, said: “I am delighted at the success of the Actionable Insight launch and the fantastic feedback we’ve had. Attendees left the event better informed on how to sweat their data assets and we already know of several cases where attendees have applied their knowledge and are achieving great results.”

Delivered by data insight experts, the free event will focus on knowledge sharing across a small group of senior level marketers; enabling them to gain a deeper understanding of their data and how to transform it into key marketing actions. Attendees can expect a great atmosphere, top notch cuisine and the opportunity to exchange thoughts and ideas with other marketing professionals in their sector.

Actionable Insight for Fashion Retailers takes place on July 24th at Tower Bridge, London. Full details on the event can be found here - www.actionable-insight.com

DC Storm will run further events focused on different industries, including travel on 11th September. Those interested can register their interest via the Actionable Insight website.


About DC Storm

Multichannel digital marketing specialist DC Storm helps businesses make better decisions through market-leading tracking, tag management, reporting, attribution and optimisation for Advertisers, Affiliates and Agencies. Since its launch in 2004, DC Storm has gained an enviable reputation for building solutions which respond to both client and industry needs, and now works with many of the most progressive digital brands who use insight gained from the Storm Platform to accurately value and optimise their online marketing activities. DC Storm opens up new ways of gathering, interpreting and using data that can unlock business insights that drive businesses to deliver results. Currently tracking over 1,000 websites worldwide across all verticals, DC Storm’s clients not only benefit from using its suite of robust and pioneering tools, but also receive exceptional service, support and training.

For media enquiries, please contact Anna Walton at DC Storm on +44 (0)1273 807272


Published on: 1:37PM on 22nd June 2012