ehouse, the country’s premier property marketing agency, have announced the launch of a video service to supply broadcast quality videos to aid the marketing of up-market properties. The service has been in R&D for 18 months and managing director Ben Fillmore is now confident that the time is right to launch this service;

‘Since the start of the year, we have seen a rapid increase in requests for more interactive, dynamic ways to market property, especially with augmented reality hitting the mainstream consumer market. With the explosive growth in the use of tablet devices, smartphones and smart TVs to search for property, we believe that a high quality, 45-60 second advert of a property is the perfect way to hit time-poor consumers in a way that is both novel and effective. We have worked hard to deliver a high quality video service at a level that most sellers can afford – for considerably less than £500. Eighteen months ago video was proving a popular advertising tool for London properties where an overseas the buyer was likely; now we are producing videos for much more modest properties across the country where the buyer lives down the road. Coupled with augmented reality, this really is the new way to raise the profile of a property’

With the expected continued growth in consumers searching for property using a smartphone, tablet or a TV connected to the internet, it is crucial that sellers ensure their agent covers video content. Video also dovetails perfectly with incoming technologies like augmented reality – a purchaser could view an advert of a property whilst standing outside of it. To this end ehouse have released an augmented reality app (‘ehouse AR’ on the Apple App Store) which showcases some ways of using augmented reality to help market property. This includes bringing printed brochures to life and merging the online and offline marketing worlds. Click here for a video displaying this.

One Hyde Park – Flat refurbished by Savills Interior Services

The Old School – Currently on sale by Kemp & Kemp Residential, Oxford, 01865 510 000

ehouse have been long established as the country’s premier property marketing agency, servicing blue chip clients like Savills, Knight Frank, Strutt & Parker and Carter Jonas across the UK. They have so far produced videos for residential properties worth £500k to £85m.

Ben Fillmore, Managing Director, +44 (0)20 8451 8600

Published on: 4:39PM on 26th June 2012