LessBounce, a leading online retailer specialising in sports bras, has won The Design Types E-Commerce Award at the South Wiltshire Business of the Year Awards last night.

Stocking the widest range of sports bras in the world, LessBounce helps women make an informed choice, simplifying the buying decision and providing valuable advice on how to choose the right sports bra. With emphasis on quality, choice and with an unquestionably sporty feel, LessBounce is fronted by sports fanatic, aerobics instructor and personal trainer, Selaine Saxby, who hand picks only the best the sports bra world has to offer, for the LessBounce range.

The LessBounce website, which was designed and developed by full service ecommerce agency Metakinetic, was launched in late January this year, with the judge’s comments paying testimony to the hard work from both Metakinetic and LessBounce, that went into the launch, commenting;

"LessBounce have won this award because of the superb changes and massive improvements they've made over the last few years. They've really now got their website sorted. They've introduced a superb customer interface for on-line buying, they've improved their payment software and they're really up to date with what people actually want. We were not only entertained by their website but loved its informative appeal. It's smart, it's modern, it's bang up to date and basically, we couldn't fault it .... LessBounce are brilliant!"

Darren Bull, Ecommerce Specialist at Metakinetic added;

“Selaine, the LessBounce team and the Metakinetic team worked together tirelessly to ensure the new LessBounce ecommerce website was a vast improvement on its previous incarnation. We are so pleased that these efforts have been recognised and rewarded.”

Selaine Saxby, Founder & Director at LessBounce concurred;

“There was a lot of work involved in launching our new website in January, which also coincided with the implementation of our new back office system, and we were lucky to be fully supported throughout the whole process. I am absolutely delighted that the hard work we have put into improving our ecommerce business has been recognised through the presentation of the E-Commerce Award.”

To find out more about the South Wiltshire Business of the Year Awards, please visit - http://www.swboyawards.co.uk/index.html

To see the LessBounce website, please visit - http://www.lessbounce.com/

To find out more about Metakinetic, please visit - http://www.metakinetic.com/

Published on: 2:35PM on 29th June 2012