Moonfish, one of the top 20 digital marketing agencies in the UK has won the award for ‘Best Digital Marketing Campaign’ at The Big Chip Awards, the leading industry awards for the digital industries in the North West.

Moonfish accepted the award at a glittering ceremony on Thursday 24th February at New Century Hall in Manchester which was attended by over 500 people from across the industry in the North West, and attracted sponsorship from the likes of Google and Sony.

The winning entry was for a highly successful direct response online marketing strategy for online bed store Sleeping Solutions, which Moonfish also developed for its client, traditional bed retailer Sussex Beds. The campaign focuses on driving sales and achieving the lowest cost per customer acquisition (CPA) targeting those people who are actively looking for beds and related products online, as these are the hottest prospects.

Tactical initiatives employed by Moonfish include pay-per-click advertising on search networks and price comparison websites, with leads tracked in real time from initial click through to final sales for each keyword. This enabled the agency’s campaign management team to optimise on the keywords that provided the best return on investment.

The campaign also incorporates ongoing search engine optimisation to ensure prominent visibility within natural search results.

The award judges said that the campaign was clearly highly effective and showed that digital media is comparable with established channels. They also praised the work as demonstrating the developing maturity of the online marketing industry.

Roberto Simi, Managing Director at Moonfish comments “Winning this award is a fantastic achievement and signifies the immense success of this campaign. Moonfish has helped Sussex Beds build a profitable and significant new revenue stream from nothing in only a few months. Sussex Beds is a forward thinking company who has seen the opportunity the internet offers for what was a very traditional retail business. And this is only the beginning, as the company reaps the rewards of recent months Moonfish is already planning further activity to drive up revenue dramatically throughout the rest of 2005.”

Award winning independent digital marketing agency Moonfish was founded in 1994, and has offices in Manchester and London. It was recently listed as a top 20 digital marketing agency in the UK for industry bible New Media Age.

Moonfish works in partnership with its clients to help their businesses exploit the effectiveness and efficiencies of engaging with customers and prospects via the internet.

Moonfish attracts and retains high profile clients, and works across a range of sectors, covering both business to consumer and business to business. Current key clients include English Partnerships, Intel, Sharp Electronics, Sharp Telecoms, Sussex Beds, Weightman Vizards and Your Communications.

Moonfish employs 25 highly skilled and knowledgeable digital experts having built a team with complementary skills. These include creative, online media, technical, analytics, project management, account management and marketing.

For more information, visit

Sussex Bed Centres has been established for over 20 years. It is a family run business located in Sussex, operating nine stores from Hayward’s Heath to Hastings. It has an annual turnover of £6 million from selling beds and bedroom furniture and is a key reseller of Silentnight Beds.
To visit the online bed store go to

Hannah Currie, Fridays Media Group, 020 7917 1767
Liane Salthouse, Marketing Director , 08700 70 4321

Published on: 12:00AM on 2nd March 2005