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affilinet, the specialist performance marketing company, has today announced that it has won the European-wide remit for Holiday Autos, the world’s leading leisure car hire broker.
Part of the lastminute.com group, Holiday Autos works with global partners such as Alamo, Avis and Hertz, through to smaller local suppliers, seeking to provide customers with the best possible choice and price for car hire. The new affiliate programme, which will run across the affilinet platform, will use product level tracking to provide greater visibility on types of product sales. This will help Holiday Autos better understand its customers' purchasing journey, ensuring customers are targeted with relevant content and offers across digital channels.
The programme will go live during the peak summer holiday season in the company’s biggest markets - UK, France and Germany – before being rolled out to Spain, Holland, Italy and Switzerland. It will incorporate voucher codes and cashback sites as well as content affiliates, which will target generic as well as boutique travel sites focused on particular destinations.
Kevin Currie, Global Director of Digital Marketing, Holiday Autos said: “This new performance marketing programme will give us much better visibility of our customers’ purchasing journey. Simple things like who comes to the site, via what channel and their destination are vitally important to becoming more intelligent about how we target consumers in a creative and engaging way. Consolidating on the affilinet network will help us to realise the potential of our data and to develop our brand identity and grow our market share.”
Gary Bicker, UK country manager, affilinet said: “Data is becoming an increasingly important part of all marketing activities, but there is no point in having access to information if you can’t make sense of it. As individuals, we’re targeted by a huge number of marketing messages every day. The programme we’re running with Holiday Autos will be an important step in standing out in a crowded market by targeting the right customer, via the right channel and at the right time.”
Published on: 9:52AM on 10th July 2012