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Dubai, 11 July 2012

Econsultancy has published a brand new best practice report, focused around search engine optimisation in the Middle East and North Africa. The 38-page report explores localisation issues and focuses on optimising Arabic content for search engines.

The SEO in MENA guide is a comprehensive guide to the specific challenges and opportunities relating to search marketing in the Middle East. The report, authored by experienced digital marketing consultant Husam Jandal, is essential reading for both in-house marketers and agency professionals based in MENA, as well those outside the region looking to conduct business in the Middle East.

As well as containing sections on local search engines, country-specific keyword selection, and Arabic for search, the report looks at how to tailor content for a Middle Eastern audience, and the region-specific factors marketers need to take into account to optimise their search campaigns.

Husam Jandal said: “Search engine optimisation is the most effective online marketing channel. It allows you to connect with your target audience in the exact moment when they are looking for you. However, search engines are used and work differently in this region. That's why I partnered with the team at Econsultancy to create this unique guide.”

Aliya Zaidi, Econsultancy’s Research Manager and one of the report’s editors, said: “This report is a first for the region, examining in detail multilingual search and country-specific marketing strategies. Understanding the differences between Arabic language and English and tailoring content for local search engines is essential in this region, but equally, it is important to understand how cultural nuances impact on content.

“The report emphasises that a one-size-fits-all approach definitely doesn’t work in the Middle East, meaning it is crucial for marketers to understand how a localised approach can optimise their search campaigns.”

The report complements Econsultancy’s highly popular SEO Best Practice Guide, a 300-page report which contains everything marketers need to know about search engine optimisation. Econsultancy members can download both reports as part of a package, or view them on a pay-per-view basis.

The report sections include:
- Regional trends and statistics
- Local search engines
- Language considerations
- On-page and off-page SEO
- Understanding your target audience
- Keyword selection
- Content creation
- Return on investment

Get this report:

The full report is available on the Econsultancy website here:


The guide is available to Econsultancy members (Silver membership and above), or on a pay-per-view basis.

Media contacts:
Aliya Zaidi, Research Manager, Econsultancy
(e: aliya.zaidi AT econsultancy.com)
+44 (0) 207 269 1450

Jason Hellowell, Country Manager – MENA
(e: jason.hellowell AT econsultancy.com)
+971 50 275 6012

About Econsultancy

Econsultancy is a community where the world's digital marketing and e-commerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. It was launched in 1999 and since then has grown to a dominant position in the digital marketing industry with more than 110,000 members worldwide. Its website and blog attracts more than 300,000 unique users per month and its range of training courses and conferences are attended by more than 5,000 marketers every year.

Econsultancy also provides a range of resources specifically for the Middle East including regionalised reports, such as the Middle East Internet Statistics Compendium, local events, online resources and training programmes.

Econsultancy’s 110,000 members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers. Find out more at http://econsultancy.com/hello/mena.

For more information, visit http://econsultancy.com or follow @econsultancy on Twitter.

About Husam Jandal

With more than 12 years of experience in the digital space, Husam is a well-recognised international speaker, digital marketing consultant, Professor of e-commerce, and Certified Marketing Professional by Google and, Yahoo. He is also a member of the Search Engine Marketing Professionals Organisation, member of the Web Analytics Association, and member of the Usability Professionals Association.

Husam actively helps organisations worldwide to be successful online by implementing the most effective digital marketing and social media strategies, building their online digital assets, increasing their online visibility and brand efficacy, managing their reputation online, and maximising ROI from the internet.

Published on: 10:00AM on 11th July 2012