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 Online commerce taking off in Italy

 Additional partnership for the Italian market

 SMC Consulting offers e-commerce experience

Jena, Germany, November 29, 2011 – E-commerce specialist Intershop is expanding its Italian partner network with the addition of SMC Consulting S.r.l., which will provide a local presence via its offices in Bolzano and Capri.

Dr. Ludger Vogt, Management Board member at Intershop Communications AG, said: “The partnership with SMC Consulting S.r.l. gives us instant access to a customer-focused service provider with Enfinity experience and will thus enable us to take advantage of growing demand in the Italian market.” Intershop previously acquired Intergic as a partner for Italy.

E-commerce is rapidly gaining in significance in Italy, where the share of retail sales transacted online is expected to grow from just 3.3% in 2010 to 20% this year, according to the Online Trends 2011 survey conducted by the Nottingham, UK-based Centre for Research. With projected sales of EUR 12.3 billion, Italy is set to become the fourth largest online market in Europe by the end of 2011. E-commerce newcomers can get off the ground fast with support from Intershop and SMC Consulting.

Ralf Männlein, president of SMC Consulting: “Inexperienced store managers in particular need an implementation partner with a thorough understanding of the market and a proven software package. Intershop’s scalable solution offers precisely what Italian companies need right now and in future.”

About SMC Consulting
SMC Consulting S.r.l. is a provider of e-commerce and multichannel solutions
In the area of e commerce standard software SMC offers Intershop software Enfinity Suite 6 and all related services. SMC leverages years of experience in Intershop software of a professional developer team servicing some customers in Italy already. Together with selected partners SMC provides its services along the entire e-commerce-process chain, from online marketing to handling of the logistics. As SMC Consulting belongs to der SMC AG, Bamberg, it can also support Italian online retailers to expand their business to the German market and vice versa. More information can be found at: www.smcconsulting.it.

About Intershop
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop’s Enfinity Suite 6 is high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia. For more information, see the Intershop homepage www.intershop.com.

Intershop Press Contact
Heide Rausch
Tel: +49.3641.50-1000, pr@intershop.de; www.intershop.com/news

Published on: 12:11PM on 12th July 2012