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Farnham, Surrey, 12 July 2012 – The Whiteoaks Consultancy, one of the UK’s leading technology PR consultancies (PR Week), has appointed a new head of digital as part of its multi-channel B2B communications approach. Andy Black will be responsible for developing and driving digital communication strategies for new and existing clients across multiple platforms and touch points. He will also provide clients with consultancy and guidance on digital elements of their PR campaigns.
Andy’s extensive digital experience includes managing pan-European social media monitoring for a major automotive manufacturer, directing social media and lead generation campaigns for a leading global telecoms operator, building community and collaboration portals for UK GPs and creating open source information solutions for the intelligence community.
In addition to 20 years’ experience in technology sales, marketing and business development, Andy brings extensive experience in social media, B2B community management and B2B content development to his new role as head of digital. He has previously worked with organisations including Reuters, The Independent, Jaguar Land Rover, Daily Mail, Goldman Sachs, JP Morgan and Jane's Information Group.
“Andy’s wealth of digital experience and understanding of the broad set of communications tools, techniques, channels and content needed to engage with multiple audiences will make him an asset to the organisation,” says Whiteoaks managing director, James Kelliher.
“This role is one of the many senior positions that have been created at Whiteoaks in the last year to support the highly talented teams which deliver real results for clients across all areas.”
Notes to Editors
The Whiteoaks Consultancy Ltd (Whiteoaks) provides PR and communications services to many of the world’s leading B2B technology companies and niche IT-specialists. It is one of the UK’s top five fastest-growing PR consultancies (Holmes Report Global Rankings) and top ten technology PR consultancies (PR Week League Tables). The consultancy’s unique and innovative results-driven proposition, 360 PR, expands the capabilities, accountability and strategic value of public relations. Founded in 1993, and with a team of more than 40 PR professionals, the firm generates annual fees of approximately £4M. For more information on Whiteoaks, please visit www.whiteoaks.co.uk or call 01252 727313.
Published on: 5:05PM on 12th July 2012