FitFlop, the fastest-growing function-meets-fashion footwear brand in the world, has today chosen eCommera, a pioneering provider of intelligent eCommerce trading solutions, to enhance its international presence and drive sales growth.

eCommera will replace the existing solution with ten transactional websites covering the UK, European and US markets, with more expected to follow. eCommera will develop, launch and manage these sites, as well as adding mobile optimised access for each site.

FitFlop, which has been trading online since 2008, understood it needed a scalable solution to accommodate its growth plans to expand internationally. eCommera’s modular approach gives FitFlop the flexibility to select particular functionality for certain markets as and when required.

Andrew McGregor, CEO at eCommera, said: “FitFlop is a brand that has a genuine global appeal, and a growth trajectory to match. The challenges it set for scalability, speed of international deployment and ongoing partnership are a perfect match for our proposition. We are looking forward to working with FitFlop to help them trade swiftly and profitably online in a variety of markets. We are also offering FitFlop our partnership approach which means they will benefit from our online, analytical and technical expertise to help them achieve their goals”

The eCommera Commerce Platform being deployed at FitFlop has integrated a number of best-in-class, third-party products into the solution, including Cybersource, Demandware and Quova.


About FitFlop

FitFlop is a booming new shoe company, launched in 2007 after Marcia Kilgore collaborated with expert biomechanists Dr. David Cook and Darren James of London South Bank University to create the ultimate function forward leg-muscle activating sandal. Four years (and over 12 million pairs sold) later, FitFlop is a phenomenon.
The original, patent-pending Microwobbleboard™ midsole is now engineered into an all-weather range of sandals, slippers, sneakers, clogs, boots and shoes, is sold in 52 countries, and is the fastest-growing function-meets-fashion footwear brand in the world.

About eCommera

eCommera is a pioneering provider of intelligent eCommerce trading solutions, enabling brand owners and retailers to sell efficiently and intelligently across multiple channels. eCommera provides eCommerce products and services to major international brands and retailers - including Asda, CLARINS, House of Fraser, Hamleys, Horze, The London Organising Committee of the Olympic Games, Space NK and T.M. Lewin.

eCommera combines a modular eCommerce platform with unique data insight and decision support tools. All delivered as a service.

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Published on: 8:29AM on 19th July 2012