Direct Line has appointed interactive media agency Tamar to optimise its website, one of the UK’s most popular financial websites. Tamar will optimise Direct Line’s motor, home, travel and pet insurance on leading search engines in the UK, as well as a full range of personal finance products.

Commenting on the selection Emma Holyer, Ecommerce Spokesperson at Direct Line said, ‘Direct Line is an innovative company: we were the first UK insurer to use the telephone as a direct channel and it’s important that we use the leading internet techniques. Tamar has proven credentials in optimising for financial services, and strong experience in the automotive sector. Hiring Tamar is part of our commitment to stay at the forefront of the online revolution.’

Neil McCarthy, Commercial Director of Tamar added: ‘Direct Line already receives a lot of enquiries via the internet. We will ensure Direct Line appears at the top of the listings on the major search engines including Google and MSN in order to further increase its traffic as well as attracting the visitors most likely to request an online insurance quote.’

Tamar is retained with immediate effect.

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Direct Line launched in September 1999. With over 38,000 visits daily it is one of the UK's most popular financial websites. Direct Line is at the forefront of the financial industry online and offers consumers a full multi channel offering with the facility to buy purely off and online and the opportunity to research and save to come back to or phone at a later time.

About Tamar

Founded in 1995 Tamar, <file://; , is a leading interactive media agency with experience of building and maintaining websites across all industry sectors from FMCG to the public sector.

Tamar’s experienced team of developers, technical architects and strategists offers a full service from launching an online presence to search engine optimisation, brand creation, email marketing and traffic generation.

Headquartered in London, Tamar’s retained clients range from Dreams PLC and Huster Hollywood UK to National Car Rental, RAC, Endsleigh and Churchill Insurance.

For further information please contact:
Joanna Burton
PR Manager
T: 020 8996 8704

Neil McCarthy
Commercial Director
E: < <> >
T: 020 8996 8708
M: 07957 165 121

Emma Holyer/Direct Line Press Office
0845 878 2182 / 07734 433569

Published on: 12:00AM on 3rd March 2005