Ipswich based integrated digital agency, Crafted, has appointed Emma Plummer as PR Director.

Emma will head up the company’s new offline public relations department, in recognition of the increasing need to combine digital communications with more traditional forms of marketing.

With more than 12 years’ experience in PR, Emma brings with her a raft of clients from her own consultancy, which she ran prior to joining Crafted. In her time at Blue Poppy PR, Emma handled Crafted’s public relations for just under two years.

Emma has worked across a wide range of industry sectors, from technology to finance and environmental to health services and beyond. Armed with considerable knowledge of her field, she has delivered high profile communications for the likes of top city law firm Nabarro, Suffolk Criminal Justice Board and international commercial drainage company Environmental Biotec, to name a few.

Emma’s diverse background makes her ideally placed to handle communications for Crafted’s broad range of clients.

In her role as PR Director, Emma will provide media relations, event management, internal communications, awards submissions, and crisis management services, as well as seeking speaking opportunities for those she represents.

Her appointment forms part of Crafted’s overall growth strategy, which has seen the firm introduce numerous new service offerings since 2011 to become a fully integrated digital agency.

She said:

“Having worked within the PR industry for more than a decade, I know that there are very few agencies that are able to seamlessly integrate online and offline PR. That’s why I’m excited to be able to bring something unique to Crafted to strengthen its competitive positioning.”

Brad Warwick, Commercial Director and Co-Owner of Crafted, comments:

“Our clients and potential customers are increasingly recognising the importance of the relationship between digital and offline communications in order to target their customers most effectively. The decision to introduce an offline PR function is in appreciation of this trend, and is in direct response to our clients’ needs. Having worked alongside Emma for almost two years, I have firsthand experience of her successes and am delighted to welcome her to our team.”

About Crafted:

Ipswich-based Crafted specialises in high-quality, tailor-made digital marketing for the discerning customer. A fully integrated and award winning digital agency of more than 40, Crafted offers web and app design, development, ecommerce, search engine, social media marketing, branding and PR.

Press contacts:

Vicki Cole: 01473 213222/07824703138 or Vicki.cole@crafted.co.uk

Published on: 11:18AM on 31st July 2012