Former Global Sales Director at Adconion appointed as Commercial Director

LONDON 6 August, 2012 Hi-Media, the leading online premium advertising exchange in Europe, is further growing its operations in the UK with the appointment of Dan Ginns as Commercial Director . He joins from Adconion and brings seventeen years of media experience. Reporting into Hi-Media UK’s Managing Director, Mathieu Roche, he will be responsible for all commercial aspects of the business from agency sales and working with agency trading desks, to managing and growing publisher relationships, advertising operations and product strategy.

The appointment follows the reorganisation of the premium inventory available on the Hi-Media advertising exchange designed to offer improved reach and branding and the appointment of three new staff, including Nick Brown as Head of Operations. In addition, Kate LeMesurier is promoted to Head of Sales, after four years of working at Hi-media UK. She will oversee all agency and advertiser relationship and manage the sales team, reporting into Ginns.

Ginns spent four years at Adconion managing the global sales team, which followed four years at Microsoft Advertising where his achievements included securing the largest ever international online campaign. Prior to that he spent three years at Rivals Digital Media, which was acquired by TeamTalk Media in 2003, and was a sales manager at EMAP Advertising before that. Ginns began his career at Zenith Media Buying Services in 1994.

“Dan Ginns is a seasoned commercial director.” comments Mathieu Roche, Managing Director, Hi-Media UK. “He brings us the technical experience of working for an advertising network, with branding and rich media capabilities, combined with an understanding of the publisher point of view from his time at Microsoft Advertising, Rivals Media and EMAP and, on top of all that, he began his career at an agency. This makes him well-placed to understand all aspects of the business and direct our commercial operations to ensure we continue to deliver for publishers and agencies alike.”

Dan Ginns, Commercial Director at Hi-Media, continues, “I was really attracted by the alliance of Hi-Media and Weborama with the wide variety of options they can offer to agencies, combining an understanding of audiences with reach, branding and quality context. Online media is evolving and Hi-Media is a robust company that is embracing changing technology whilst demonstraing the continual importance of individual online publishers.”

Hi-Media UK relaunched as a joint venture between Hi-Media Group and Weborama in December 2011 combining the quality and reach of publishers such as Visit London, The Football League and DatingDirect with Weborama’s rich media platform to provide creative solutions within a quality environment for brand advertising. Last month, Hi-Media created new channels for advertisers and their agencies to plan their marketing initiatives including ‘London’, ‘Travel’ and ‘Sport and completed its integration of AppNexus, launching the first premium online advertising exchange in Europe offering over 20 billion impressions and 150 million unique users per month available for agencies to bid on in real time.

About Hi-Media
Hi-Media is one of the largest European digital media companies with over 500 staff operating in nine European countries, the USA and Brazil. Reaching 150 million unique users, including 29 million in Europe with 3 billion page views per month, Hi-Media has also created the first premium online advertising exchange in Europe, offering over 20 billion impressions per month available for agencies to bid on in real time.
In 2011, Hi-Media posted over 230 million Euros in sales. Independent since its creation in 1996, the company is listed since 2000 on the Euronext Eurolist Paris (Eurolist C) and is included in the CAC Small and CAC All-Tradable indices. ISIN code: FR0000075988.

In December, 2011, Hi-Media UK announced a joint venture with Weborama to combine operations and integrate Weborama’s audience targeting platform with Hi-Media’s Ad Exchange and exclusive network of premium media owners in the UK.
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For further information, please contact,
Joanna Burton
Marketing communications Director
Hi-Media and Weborama UK
283-288 High Holborn,
020 7430 5999

Published on: 5:29PM on 6th August 2012