has always been one step ahead when it comes to using the latest technology to get the most out of events. And now the online ticket outlet and what's on guide is helping some of the UK's largest clubs and events to run more smoothly, using Rapidscan barcoded entry technology.

Think that entry systems are just about getting customers through the door? Think again. The Warehouse Project, Kendal Calling, Wickerman Festival, Belladrum and Sankeys are just some of the clubs and events that already benefit from Skiddle's barcode technology. Here’s how.

Rapidscan provides not just an efficient door service, but also improved security and extra benefits including fraud prevention, social media integration, and the ability to instantly collect useful information about customers via one quick barcode scan.

Realtime stats also help promoters to manage their events more effectively by monitoring information such as how many people have entered, which entrances are showing the most footfall, what the peak entry times are and more. You can even request notifications when artists, VIPs or other key figures arrive.

Rapidscan can also assist greatly in the online marketing of events by not only providing information about who your customers are - allowing you to create bespoke campaigns - but also by automatically checking them in on their Facebook and foursquare profiles on arrival; thereby promoting your event virally through social networks.

Using RapidScan couldn't be simpler. The customer purchases their ticket online, and then prints off their unique barcode at home, which gets scanned upon entry to the event. Whether you have one entry point or several, RapidScan is the fastest way to securely admit large volumes of customers to your venue or festival site. And what's more, Skiddle's system has several automatic failover systems to ensure the scanners will always keep scanning, even during power outages.

Wickerman Festival is just one of the events that Skiddle have already helped to benefit from Rapidscan. Festival organiser Helen Chalmers said:

"Skiddle introduced the RapidScan system to Wickerman four years ago to great effect. They are a fantastic organisation to work with and understand our festival and the people who attend, which allows them to tailor the system to our audience. Skiddle successfully stopped a number of people who had stolen tickets from entering the festival, whilst enabling the rest of our audience to enter the festival quickly and easily."

Skiddle Director Ben Sebborn said:

"Skiddle are very aware that each event has its own particular needs.We've taken feedback from a number of event promoters and built an entry system which we're really proud of.

We've added some amazing statistics which can be used by event organisers to make real-time decisions about pedestrian and vehicle traffic flow and box office staffing as the event unfolds. Our latest features help boost event awareness by harnessing the power of location-aware social checkins.

If you're still using posted tickets or have a barcoded entry system that isn't working for you, please get in touch so we can demonstrate the benefits of RapidScan."

So whether you're planning on selling 500 or 100,000 tickets, cut out the postman and get in touch with Skiddle to find out the ways that Rapidscan can help.

Find more information about Skiddle's tools for event promoters at

Skiddle Ltd, 0843 289 3333

Published on: 7:50PM on 9th August 2012