London, UK, 15 August 2012 – Bob Boehnlein, president of Aprimo®, a Teradata company (NYSE:TDC) and a global leader in cloud-based integrated marketing solutions, has been named to the 2012 “Who’s Who” list for demand generation by BtoB Magazine. The list of demand generation leaders also includes Marc Benioff, chairman and CEO of and James Obermayer, CEO and executive director of the Sales Lead Management Association (SLMA).

On its official 2012 awards page, BtoB Magazine notes that “Last year, under Boehnlein's leadership, the marketing software and applications company enhanced its Integrated Marketing Management (IMM) product line, combining parent Teradata's expertise in data management with Aprimo's marketing software.”

“Earlier this year, a BtoB Magazine article entitled ‘Becoming better stewards of demand generation’ lamented that ‘modern b2b demand generation tends to fall apart in execution,’ and that’s unacceptable,” said Boehnlein. “The author’s conclusion, that ‘successful demand-generation execution requires bringing together people, process, content and technology,’ is the key, and that’s precisely why we’re so excited about the combination of Teradata, Aprimo, Teradata Aster and, now, eCircle. Our combined offering enables unrivaled execution, true IMM, superior data analytics and category-leading digital messaging capabilities and, most important, better overall performance for marketers.”

Boehnlein became president of Aprimo in 2011 after ten years leading various departments and functions within the company, including product development, marketing and customer support. Since the acquisition of Aprimo by Teradata in early 2011, Boehnlein’s steady hand has helped customers achieve new levels of success using Aprimo’s industry-leading demand generation and Integrated Marketing Management solutions.

For more information on BtoB’s “Who’s Who” in demand generation list, visit


About Aprimo:

Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organisations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organisation, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of customers trust Aprimo to revolutionise their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. A Teradata company, Aprimo is headquartered in Indianapolis, IN, with offices worldwide. For more information, call +44 (0)20 75353 700 or visit

About Teradata:

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organisations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit

Aprimo Clients:

Aprimo clients include: Aviva, Bank of America, E.ON, Ingram Micro, Merrill Lynch, QAD, Standard Life, Wal-Mart, and Warner Bros (Time Warner).

Media Contacts:

Julie Blake
PR Consultant, Cyance
+44 (0)777 6134 589

Conny Lutz
Marketing Manager, Aprimo UKI
+44 (0)20 7535 3700
Twitter: @aprimo_uk

Published on: 2:00PM on 15th August 2012