Big brands choose industry leader to offer customers online DVD rental

LONDON, 9 March 2005: announced today five new marketing partnerships with Virgin Megastores,,, RealNetworks, and to promote its market-leading online DVD rental service to their customers.

Each brand will market the service to their loyal customers with subscription packages tailored to meet the needs of their customer base.

Virgin Megastores will promote, both online and in its 170 stores, giving more choice to their customers who will now be able to rent DVDs as well as buy them. will offer its customers an unrivalled package of unlimited DVD rentals with 2 DVDs out at a time for only £11.49 a month, with the additional benefit of rewarding customer loyalty with Boots Advantage points. In a tie-up with the, will sponsor their Film Reviews online and will begin to display more than 24,000 film reviews on the ScreenSelect website for its members to enjoy. RealNetworks will promote a special offer DVD rental service on its broadband entertainment portal, the RealGuide ( will be marketing’s online DVD rental services to their online and print customer network.

All five brands will offer their customers the same benefits of’s online DVD service: 24/7 ordering, Europe’s largest selection of over 30,000 unique DVD titles, no due dates or late fees, free delivery, return postage and incredible value compared to the traditional high-street pricing model.’s parent company Video Island rented nearly 3.5m DVDs online in 2004 alone, with well over one million rentals in the fourth quarter alone. Video Island is now shipping over 500,000 DVDs per month, the equivalent of over 100 high-street rental stores. According to MRIB figures for 2004, online DVD rental accounted for a significant 10% of the total DVD rental market in the UK.

Chris Kerwin, Business Development Manager for BBC Worldwide, said: " is delighted to be working with Screenselect. Film is an integral part of the Radio Times website and this partnership with Screenselect will allow us to offer our 500,000 users access to over 30,000 DVD titles."

Saul Klein, CEO of Video Island, says: “We are extremely excited to be able to announce our new marketing relationships with some of the UK’s largest and most celebrated brands. In 2004, Video Island’s strategy of partnering with the largest national brands allowed us to capture nearly 4% of the entire UK DVD rental market. The addition of these marque partnerships with, Virgin Megastores, RealNetworks,, and is a great way to kick-off 2005 and we hope they will help us to further accelerate that trend.”


About and Video Island is the direct to consumer brand of Video Island, the UK’s largest online DVD rental company. Video Island, launched in September 2003, is a company set to revolutionize the home entertainment market. Video Island delivers unlimited DVD subscription services to a mass-market, through both its brand, which is distributed by likes of Boots, Comet, Virgin Megastore, Top Up TV, Toys R Us, Dixons and Currys as well as by operating fully integrated DVD subscription services for some of the UK’s largest national brands such as Tesco, ITV, MSN and easyGroup.

Video Island offers Europe’s largest DVD selection of 30,000 titles, through a variety of different packages. The service has been awarded numerous 5 star ratings including the highest rated service from Computing Which? Magazine in January 2005. In fact 94% of subscribers have recommended the service to friends and collectively contributed nearly 3 million DVD ratings and written nearly 100,000 customer reviews.

Video Island, through its partners and offers both the latest releases from the day that they come out for DVD rental, which means that someone looking for the latest box office hits is as well catered for as someone looking for TV shows, music or specialist art-house films.

Video Island has raised nearly USD 20 million in venture capital and is backed by global venture capital firms Benchmark Capital, Index Ventures, and Cazenove Private Equity. / / /

Contact: Louise Ballard and Jo Cross at Ballard Associates on 020 7727 1333 or 07974 333704. Email: /

Published on: 12:00AM on 9th March 2005