London, 21st August 2012: Somo (, the largest independent mobile marketing company, today announces the successful completion of a multi-million dollar funding round to support investment in new mobile technology platforms and accelerated global growth.

The funding has been raised through further support from the original business founders, plus a number of private investors and several Somo employees. It follows a successful year so far for Somo, during which the company opened offices in Singapore and New York, and brought on board a suite of big name clients including AirAsia Expedia, Paddy Power and Red Bull.

Named by Media Momentum as Europe’s fastest growing mobile company earlier this year, Somo has also announced the appointment of Ben Skuse as Chief Finance Officer. Ben, previously CFO at Havas’s largest UK media firm, MPG Media Contacts, is the latest in a series of 2012 hires that have seen staff numbers grow by 30%.

Speaking of the news, Skuse commented, “This investment will enable us to build on the fantastic international growth that Somo has already achieved, and continue our expansion into new mobile product platforms and technologies. Somo is a fast-paced business on the path to global success and I am delighted to be joining this winning team.”

Ben’s appointment bolsters an already strong executive team which combines leaders from Overture, Yahoo!, The Search Works, AdMob and Google - some of the most successful digital businesses in recent years.


As the largest independent global mobile marketing company, Somo makes sense of mobile for clients wanting to increase sales, raise brand awareness and make their businesses more productive. Headquartered in London’s Soho and specialising in strategy, mobile web and app development, and mobile advertising campaigns, Somo has 90 employees working across the international tech hubs of Europe, the US and Asia-Pac. Our global client base includes Audi, News Corp, Paddy Power
and Groupon. GP Bullhound’s Media Momentum Awards 2012 ranked Somo as the fastest growing mobile company and the third-fastest growing digital company across Europe.

Published on: 3:01PM on 21st August 2012