London 14th August 2012: Superdry, the International clothing brand, has appointed digital marketing agency, iCrossing, to manage its global paid search and overseas natural search accounts following a competitive pitch.

iCrossing has been appointed to support Superdry’s global expansion plans for it’s online retail strategy, which has seen significant growth under the leadership of Chris Griffin, the brand’s Head of E-commerce. A key remit will be to launch new websites into new territories, including Denmark, Norway, Sweden, Finland, South Korea, China, Taiwan and Australia. In addition to these countries, iCrossing will also be responsible for the paid and natural search of the established websites in the territories of the U.S., Canada, France, Germany and Belgium as well as the recently launched Spanish, Italian and Swiss sites. They will also be responsible for paid search in the UK.

As part of its strategy, iCrossing will be creating new content, utilising existing content and leveraging Superdry branded and sponsored events to foster natural link growth and raise brand awareness amongst its target audience.

iCrossing’s work with Superdry commenced in August 2012 and will be run from its UK offices.

Chris Griffin, Head of E-commerce at Superdry said: “Superdry online has been phenomenally successful to date and we’ve got highly ambitious growth plans for the future. A key part of our strategy is to continue to develop our online retail presence and expand into new territories.”

He adds: “We were looking for a single agency to consolidate our paid and natural search activity and in iCrossing have found an agency with strong retail credentials and a great reputation for creating and managing search campaigns on a global basis. We’re confident iCrossing will be the perfect partner as we continue to grow the Superdry brand online.”

Paul Doleman, CEO, iCrossing UK said: “We’re incredibly excited to be working with Superdry – it’s a fantastic, cool brand and has got ambitious growth plans, both here in the UK and abroad in established and un-conquered territories. We’ll be leveraging our detailed knowledge of international search to create engaging, imaginative and, most importantly, market specific paid and natural search campaigns.”

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About iCrossing UK

iCrossing UK is a digital marketing agency specializing in data driven strategies to build connected brands and create great experiences.

The company blends best-in-class digital marketing services — including paid media, search engine optimization, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognized brands as The Coca-Cola Company, The LEGO Group, Virgin Atlantic and John Lewis.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 850 staff in 19 offices around the globe, including 150 staff based at UK offices in London, Manchester and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit or contact us at

For more information please contact:
Matt Shaw
Charlotte Wilkins

Published on: 5:27PM on 28th August 2012