Maxymiser, the global expert in Customer Experience Optimisation (CXO), including multivariate testing and personalisation solutions, is holding its bi-annual Customer Success Symposium on Thursday 4th October 2012 at The Cumberland Hotel, Central London.

The event will play host to numerous Maxymiser customers including Charles Tyrwhitt, and Auto Trader who will be presenting their experiences and insights on Customer Experience Optimisation. In addition, Maxymiser will be presenting its view on the future direction of the online customer experience.

The presentations will give delegates an in-depth insight into some of the issues facing online retailers, travel companies, insurance providers and indeed any customer-centric organisation with an online strategy. Practical examples will demonstrate how customer experience optimisation, through multivariate testing, segmentation and personalisation can help put the customer at the centre of the online experience.

Topics include:

• Putting the customer at the heart of your Customer Experience Optimisation strategy using A/B & MVT
• How to successfully create a culture of testing
• Using effective planning, resources and communication to improve multichannel conversion

Wayne Morris, UK General Manager, Maxymiser, comments, “Our customer success symposia are highly insightful, practical experiences for delegates, whether they are existing customers or prospects interested in learning more about customer experience optimisation. To be a successful online business today requires a strategy that truly puts the customer at the centre of the online experience; this symposium will help businesses understand how to achieve that. In addition, the event provides a number of networking opportunities where delegates have the chance to network with fellow digital marketing professionals as well as ask questions of the speakers and experts about the topics discussed and more.”

To register for your place to attend or to view the full agenda please visit:

Published on: 9:47AM on 29th August 2012