GatherContent, an online content collaboration tool favoured by companies including JWT, Unicef and John Hopkins University, launches it’s paid plans today.

The pre-seed SaaS start-up, based in Aberdeen, Scotland, completed a successful public beta, attracting more than 6000 users, from Fortune 500 through to Global Agency Networks. In particular, agencies have warmly welcomed the tool, with global heavy hitters including LBi, Sapient Nitro and Tribal DDB all setting up accounts.

The product, which it’s founders describe as “Basecamp meets Googles Docs”, fits into the rapidly developing content strategy space. A number of high profile startups, including Techstars backed Contently and Kapost, have addressed content marketing and supply but there has been little exploration into structured content collaboration.

Founders, James and Alice Deer, who previously established a digital agency in Scotland, said of the launch: “ Paid launch is a huge milestone for us as we start to see real product market fit with the application. We created GatherContent out of a problem we faced day-in, day-out in the Agency environment: working with clients and collaborators to get website content was always a nightmare. We were astonished that this problem remained unaddressed, not just in the agency market, but also across Enterprise, Higher Education and the Third Sector where many of our users are based.”

Pricing is on a monthly or annual subscription basis, with users being offered a 15% discount when signing up for an annual plan. Plans range from ‘Freelancer’ to ‘Super Agency’ and costs vary between $14- $99 p/m.


GatherContent helps users to collect, structure, organise and collaborate on content for web projects. Features include setting due dates, assigning content, managing workflow, getting approval for content and restoring previous work with the versioning tool.

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James Deer, Founder, GatherContent
Phone: +4407572452642

Published on: 3:15PM on 4th September 2012