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London, 5th September 2012 – Mediaplex, a ValueClick.Inc company, today announces that Sean Walker has joined as Mediaplex UK Sales Director. This appointment follows a major re-brand for Mediaplex and highlights the rapid growth of the company who are focusing on powering the online marketing efforts of blue chip brands worldwide.

The ad serving industry has been under scrutiny in recent months with the evolution of stack marketing and the integration of point solutions as well as the rise of DSP and RTB. Mediaplex however is growing in the industry and integrating superior technology with high level consultation to provide high rewards for its clients.

Sean brings over 12 years of experience in the online marketplace to the team. Prior to joining Mediaplex, he was the general manager of Yahoo! Vertical Markets and was the first person in the UK to provide paid for search listings to mobile users. He remained at Yahoo! for eight years developing vertical sales teams for web and mobile as well as spearheading international partnerships across Japan, US and EMEA markets.

“Sean’s appointment marks our on-going expansion and dedication to ensure Mediaplex remains amongst the elite of ad tech solutions. Sean brings extensive mobile and display knowledge to the role and understands how the business can expand and grow in this highly changing and competitive market.” Said Robin Davies, UK country manager for Mediaplex.

Sean said of his appointment; “I’m incredibly excited to be joining such a vibrant and intelligent team, I’m eager to accelerate the growth of the business.”

Notes to editors
Mediaplex: The digital return on investment specialists

We create massive returns for famous clients across their multi-channel digital marketing strategies.
We work at the leading edge of online marketing, creating customised optimisation strategies that enable clients to precision-tune every campaign and out-perform their competitors.

We take a holistic approach to real-time optimisation, combining data analytics with expertise in re-targeting, dynamic messaging and real-time performance measurement to create a tailored approach to every client challenge.

We’re part of ValueClick Inc., the world’s leading online marketing company and the results we achieve speak for themselves. Our clients like Dell, eBay and Betfair which have been with us for many years, would love to keep us secret.

Published on: 2:55PM on 5th September 2012