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Sweaty Betty has partnered with multichannel digital marketing specialist DC Storm to fully optimise its online presence, by providing the data and knowledge to truly understand its customers’ purchase journey.

The iconic women’s activewear brand is focusing on growing its digital activity alongside its ongoing store opening programme, and wants insight into where it’s customers are coming from and how to better interact with them across both online and offline channels.

Nicola Huet, Sweaty Betty’s Direct Channel Director, says: “We have significant growth plans for Sweaty Betty, and it is imperative that we have data and knowledge at our fingertips to have a considered view about the digital marketing strategy performance, spend and media options available to us. DC Storm’s platform will provide us with a more consistent, coherent view of our total digital marketing and will allow us to feed in data from both offline and online activity.”

The activewear brand will be utilising DC Storm to track all digital channel activity, and specifically understand the impact of its direct mail campaigns in relation to online conversion. DC Storm will also provide it with flexible and efficient reporting, attribution modelling coupled with a reporting suite for analysing full marketing performance.

Seth Richardson, CEO of DC Storm, says: “Sweaty Betty not only provides sought after and quality sportswear clothing, but is also a progressive brand championing fitness for women. As the fitness sector continues to be even more competitive, it is key that the brand can fully comprehend how its marketing spend and strategy are performing, and we’re delighted that it has chosen us as a reliable partner to provide this insight.”

September 6, 2012

About Sweaty Betty

Born in the heart of London's Notting Hill, Sweaty Betty has been pioneering aspirational and technically authoritative women's fitness clothing for over 13 years. Founded in 1998 the brand was born out of a desire to offer an alternative to the then masculine approach to gym wear in the UK market.

About DC Storm

Multichannel digital marketing specialist DC Storm helps businesses make better decisions through market-leading tracking, tag management, reporting, attribution and optimisation for Advertisers, Affiliates and Agencies. Since its launch in 2004, DC Storm has gained an enviable reputation for building solutions which respond to both client and industry needs, and now works with many of the most progressive digital brands who use insight gained from the Storm Platform to accurately value and optimise their online marketing activities . DC Storm opens up new ways of gathering, interpreting and using data that can unlock business insights that drive businesses to deliver results. Currently tracking over 1,000 websites worldwide across all verticals, DC Storm’s clients not only benefit from using its suite of robust and pioneering tools, but also receive exceptional service, support and training.

http://www.dc-storm.com

Published on: 3:09PM on 6th September 2012