New real-time inbound marketing solution helps companies better engage with customers

LONDON, UK, 12 SEPTEMBER 2012 – Aprimo®, a Teradata company (NYSE:TDC) and a global leader in cloud-based integrated marketing solutions, today announced Aprimo Service to Sales™, a powerful new inbound marketing solution that helps companies better engage with their customers through real-time interactive marketing.

Aprimo Service to Sales combines the intelligence of Aprimo software with the power behind the Salesforce Service Cloud and other Salesforce applications and is available immediately via’s AppExchange, the world’s most popular marketplace for business applications. Aprimo Service to Sales utilises customer interaction data from the Web, call centres and retail points-of-sale in real-time to provide highly targeted offers for cross-sell and up-sell programs. The solution continuously learns and becomes more intelligent over time as customers respond to customised offers. Regardless of the industry or inbound marketing challenge, Aprimo’s flexible architecture can help companies quickly deploy a successful interactive marketing strategy into the Service Cloud.

“When is the best time to cross-sell or up-sell? Directly after a successful customer service interaction that addresses the customer’s needs,” said Lisa Arthur, CMO of Aprimo. “Aprimo Service to Sales leverages these interactions, using real-time data to make customised offers that turn a call center into a profit center. The days of one-size-fits-all offers are over: Clients and prospects now demand – and deserve – offers tailored to their needs and within the context of an interaction.”

Aprimo Service to Sales includes everything marketers need to start an inbound marketing program, including an offer repository, a business rules engine, a contact history database and self-learning predictive analytics. The product’s easy global availability enables any marketer to experience the value of an Aprimo solution. For more information, visit the AppExchange:


About Aprimo:

Aprimo, a Teradata company, is a leading provider of software and services that advance the productivity and performance of marketing organizations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo is headquartered in Indianapolis, Indiana, with offices worldwide. For more information please visit

About Teradata:

Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to achieve competitive advantage. Visit for details.

Media Contacts:

Julie Blake
PR Consultant, Cyance
+44 (0)777 6134 589

Conny Lutz
Marketing Manager, Aprimo UKI
+44 (0)20 7535 3700
Twitter: @aprimo_uk

Published on: 11:10AM on 12th September 2012