London, 13th September 2012: Diligent Commerce, the ecommerce agency specialising in luxury, lifestyle and fashion has launched a new premium transactional website for the luxury homeware and lifestyle brand Josephine Home.

Built on the Magento ecommerce platform, the new site aims to firmly establish Josephine Home as a destination for luxury bed linen and home accessories.

Diligent Commerce Managing Director, Simon Bell commented, “The senses are vital to the Josephine Home brand as it is all about the touch, feel and absolute quality of the product. We wanted to create a luxury ecommerce experience that allowed consumers to immerse themselves in that quality as if they were holding it in their own hands.”

Josephine Home was founded in 2005 and specialises in understated British and European-made luxury homeware. As well as private homes, the company also supplies luxury hotels, yachts and private jets.
Stephanie Betts, Founder of Josephine Home said, “Our new site will play a key part in introducing new collections to the customer as our product offering grows. It also gives us the opportunity to highlight the unique provenance and integrity of our range.”

About Diligent Commerce

Diligent Commerce is an agency dedicated to digital commerce and specialises in luxury, lifestyle and fashion. We design and build the most exciting and engaging shopping sites and deliver a range of services that drive more site traffic, create more customer engagement and convert more sales. We call it Creative Commerce.

About Josephine Home

Josephine Home specialises in luxury and bespoke bed-linen and accessories for the home. It prides itself on the provenance and integrity of its products, a rare find in today’s world of mass production. From its Scottish weavers to the Lancashire cutters and London embroiderers and the Italian and Portuguese mills, Josephine Home seeks out the finest European craftsmen and the very best raw materials to create beautiful and long lasting bed linens and homeware.


If you’d like more information or to arrange an interview with Simon Bell, please call Simon on 020 7739 5745 or email Simon at

Published on: 5:00PM on 13th September 2012