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Calltracks announced today at Brighton SEO the launch of their call conversion analytics is now available in over 50 countries.

With the launch of their international phone call tracking software, Calltracks Limited have achieved a world first by providing software which can track phone calls generated from keywords in over 50 countries simultaneously.


Northampton, UK- Following successful trials, UK based Calltracks Limited announced today at Brighton SEO, that they are rolling out international phone call tracking that is able to accurately measure telephone calls generated by online sources to keyword level as well identify subsequent sales . They are the first call tracking company ever to do this.

Calltracks international call tracking module enables businesses and marketers to determine which international marketing channels are generating phone calls to a business, and the software can link the phone calls directly to sales.

The software works for both online dynamic phone numbers and offline static numbers. The results can be integrated with Google Analytics and other analytics tools to bring all marketing channels together for analysis in one place.

In either case it is possible to determine which organic search results, PPC ads, Social Media placement, and offline marketing is generating telephone calls, together with specific drill-down results which is able to identify the actual products that have been sold and how much revenue each marketing channel or indeed search term is generating, together with the web pages phone callers are looking at, before, during, and after the call was made on a global scale.

Goals and events can be configured in Google Analytics for phone calls in the same way as click throughs. Similar goals and events can be established in the stand alone software.

Speaking on the international call tracking breakthrough, CEO Stuart Buckley said: “We were very pleased at the end of our international trial we were able to expand our call tracking products to meet international call tracking requirements of business and help companies across the globe to accurately measure their marketing efforts.

“It is now possible to link sales to phone calls globally and with the ability to see exactly what adverts sell which products means marketeers can bridge the online offline divide for the first time."

“This capability should not be underestimated for marketing campaigns which operate on a worldwide scale. We anticipate marketers will use the results to streamline and modify international marketing campaigns to increase conversions, especially as they have far better and accurate information supplied by our international call tracking software.

Marketers can utilise numbers from over 50 different countries

“The important aspect which needs to be learned is to act on the information. Our product range has been designed to increase sales conversions by providing tools to make marketing assessment more accurate, improve customer service, and to gauge productivity of staff.

“Our international phone call tracking software for example, tracks outbound calls too, so productivity levels of individual staff, departments, and branches can be assessed. It is possible to tell if the French office is making more calls than the Portuguese.”

Calltracks international call tracking software works on both the visitor level and keyword level, so SEO companies can expand their keyword research to determine which keywords generate phone calls as well as click throughs, and the web pages individual phone callers are viewing can be revealed, together with the keyword searched for which found the organic search result or PPC ad.

Calltracks international call tracking has now launched.

Visit http://www.calltracks.com for more information.

About Calltracks Limited

Calltracks Limited has been capable of linking sales to phone calls since 2004. Calltracks continuously develops call tracking software which can determine which marketing channels are successful and which are under performing.

The product range has grown from simple call tracking to encompass every aspect of the sales process by determining which marketing channels are successful and which are not, and by gauging customer and client phone call trends, and the productivity of staff.

Published on: 8:24PM on 14th September 2012