Maxymiser posts Year on Year Sales Growth of 86%

Maxymiser, the global expert in Customer Experience Optimisation, including multivariate testing and personalisation, has been ranked 28th in the 2012 Sunday Times Hiscox Tech Track 100. The annual league table ranks the UK’s 100 fastest growing private technology companies. Founded in 2006 by Mark Simpson and Bill Dobbie, Maxymiser’s sales have grown at 86% in the last year.

Maxymiser combines online testing and automated personalisation into a single platform that enables marketers to launch optimisation campaigns in real-time without the need for additional IT resources. Brands such as Auto Trader, Carphone Warehouse, and Charles Tyrwhitt use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser is seeing significant international growth, in particular in the USA, and has recently launched its latest technology innovation, MaxSOCIAL™, a new solution that allows marketers to test, personalise and optimise content and promotions on Facebook.

Javier Brage, Chief Financial Officer at Maxymiser, comments, “We are delighted to rank 28th in the league table, it is proof that we have a winning formula in adding significant value to our clients’ businesses and we look forward to continued international growth.”

He continues, “Organisations increasingly recognise the need to be not just customer focused but, as Forrester puts it, customer obsessed. To achieve the relevant, individualised content that will underpin the successful online and multichannel brand, organisations need to ensure every decision regarding online and mobile content is correct, reflects customer behaviour and, critically, improves customer engagement. That is what Maxymiser ensures our clients achieve.”

Retailer Charles Tyrwhitt reinforces this message. Jennie Blythe, Head of Web Development and Trading at Charles Tyrwhitt, says, “We were attracted by the full-service nature of the proposition. Maxymiser could provide the web design and front-end development support that we lacked at the time. They were able to handle the design aspect as well as the technical delivery, as well as advising on testing strategy on what to test and when."

Published on: 2:55PM on 18th September 2012