Cass Sculpture Foundation has launched a free app to coincide with the
opening of ‘Tony Cragg at Exhibition Road’. This user-friendly app provides detailed information about the sculptures on Exhibition Road and in the V&A, Natural History Museum and Science Museum in Central London. The app provides users with the chance to play a quiz and win prizes from Cass Sculpture Foundation and CASS Art.

Cass Presents: Tony Cragg at Exhibition Road is now available as a free
download on iTunes. The app will allow visitors to follow in Tony Cragg’s
footsteps by incorporating Cragg’s own personal history with the
surrounding environment, as the artist once studied at the Royal College of
Art and used to frequent the surrounding museum collections. Users can
choose to learn about the individual works by scanning a QR code, or
playing the quiz. They may choose between two levels: ‘Fun & Fast’ for
families and children, or ‘In-depth & Immersive’ for older students and artlovers.

Visitors may upload their own images to create a unique app that
reflects their own visit, which can then be shared with friends and family via e-mail, sms,
Facebook and Twitter. All users can enter a free prize draw with the chance to win membership to the Cass Sculpture Foundation, a 20 year anniversary catalogue, or up to £100 in CASS art vouchers.

Mark Cass, Chairman of Cass Sculpture Foundation said "Our new app,
Cass Presents: Tony Cragg at Exhibition Road allows visitors to follow in
Tony Cragg’s footsteps by interacting and learning about each of the 11
individual works placed around various cultural & educational museums in
the heart of London. We're excited that ALL can share their unique
experience with friends and family via social media today.”

About the exhibition:
‘Tony Cragg at Exhibition Road’ is the first major exhibition in London of
outdoor work by British artist Tony Cragg, consisting of five large-scale
works along Exhibition Road and six additional works within the
surrounding Victoria & Albert, Science Museum and Natural History
Museum. Presented by Cass Sculpture Foundation, the exhibition has been
developed in collaboration with the Exhibition Road Cultural Group (ERCG)
and will be on display from 25 August to 25 November 2012 at Exhibition
Road, London.

About Tony Cragg:
Tony Cragg was born in Liverpool in 1949. He studied art at the
Gloucesteshire College of Art and Design and Wimbledon School of Art and
he completed his studies at the Royal College of Art, a member of the
Exhibition Road Cultural Group. In 1977, Cragg moved to Wuppertal,
Germany where he continues to live and work. In addition to exhibiting his
work internationally, Cragg is the Director of the Kunstakademie in
Dusseldorf and has founded and operates a sculpture park in Wuppertal.

About Cass Sculpture Foundation:
Cass Sculpture Foundation is a charitable foundation established in 1992
Wilfred and Jeannette Cass, dedicated to commissioning new sculpture
from emerging and established artists. The Foundation’s 26 acre grounds
are home to an ever-changing display of 80 monumental sculptures, all of
which are for sale with the proceeds shared evenly between the artist and
the Foundation to invest in new commissions. By combining the best of
philanthropic and commercial commissioning models, Cass Sculpture
Foundation is able to continually commission and show new sculpture; to
date the Foundation has produced over 400 sculptures.

About the Connected Set:
The Tony Cragg at Exhibition Road app was developed by cross platform
entertainment producer The Connected Set. This app aims at encouraging
visitor interaction with the works through an easy to navigate range of

Tony Cragg interview on BBC News:


Published on: 9:33AM on 21st September 2012