Date: 09/28/2012
Issued by: EngageSciences Corp.
Media Contact: Rich Gascoyne
Tel: +1 973-803-7132


NEW YORK — EngageSciences, the next-generation social media marketing solutions provider, announced that the University of Dayton has adopted the company’s cutting-edge platform to integrate and embed social media across the University.

"Already a pioneer in higher education in embracing innovation and technology, the University of Dayton will use social media technology in a wide variety of departments to engage and deepen relationships," said Rich Gascoyne, EngageSciences general manager. "This is thought to be the first full adoption of a single, standard university-wide social marketing platform among higher education institutions."

"The EngageSciences team is proud to partner with the University of Dayton and pleased that it has selected our next-generation solution to unlock and leverage the opportunities social media provides. As the University is renowned for its innovation, we are excited to be a part of its future," said Rich.

The Engage Sciences platform will allow the University to effectively run campaigns that will enhance and broaden relationships via social media networks such as Facebook, LinkedIn, Twitter, Pinterest, and others.

"The University of Dayton anticipates using the technology in admissions, events, alumni relationships, athletics, marketing and student enterprises as well as academic areas such as the School of Business Administration," said Sundar Kumarasamy, vice president for enrollment management and marketing for the University.

"Engaging students, alumni, parents, fans and other friends of the University is extremely important for us and we see remarkable opportunities to utilize social media to enrich and sustain our relationships with these key audiences," Sundar said. "The new partnership with EngageSciences will enable us to reach out to new audiences and enhance our current communications with fuller interactivity and advocacy."

"In addition to managing campaigns across a number of platforms, the University of Dayton will be able to take advantage of product capabilities such as real-time campaign metrics, sophisticated analytics, audience record level tracking, and mobile device interactivity," Gascoyne said.

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About EngageSciences Corporation:
EngageSciences, founded in 2009, is the fastest growing social media marketing platform provider globally. Our next-generation technology allows customers to deliver exceptionally rich and unique social experiences by leveraging all of the popular social media networks. Our customers drive brand and product awareness, create meaningful interactivity with target audiences, measure campaign progress via deep analytics, and expand advocacy to power their marketing objectives via social media.

EngageSciences has regional headquarters offices in New York City, London, Oxford and soon to be Sydney, Australia. Our client list includes Unilever, Nokia, Home Shopping Network, ABInBev, Better Homes and Gardens, Stella Artois and EngageSciences is a Facebook Preferred Marketing API Developer. Learn more at, or call 973-803-7132.

About the University of Dayton:
The University of Dayton is the largest private university in Ohio and ranks as a top-tier Catholic, national research university with offerings from the undergraduate to doctoral level and rapidly growing international enrollment. It was founded in 1850 by the Society of Mary (Marianists), a Roman Catholic teaching order, and is committed in the Marianist tradition to educating the whole person and linking learning and scholarship with leadership and service.

Published on: 1:24PM on 25th September 2012