Five new mobile, e-commerce and social recommendation innovators join incubator scheme

London, 27 September 2012

Tradedoubler, the international performance marketing and technology company, has today announced the second round of successful applicants to The Zoo Project, its popular affiliate incubator scheme. The project aims to drive grass roots business growth and innovation in affiliate marketing by helping talented young firms to establish themselves.

The latest successful residents are: LUX FIX, a members-only fashion site offering pop-up deals on this season’s must have pieces, curated by the designers themselves; HipSnip, a shopping Q&A and recommendation service that helps publishers and retailers build an engaged shopping community on their sites;, a personalised offers website that uses social ratings and personalisation to make it easier for consumers to save and share; Skeep which helps app developers build user retention and gain invaluable marketing exposure for their apps, and ReQQi which is redefining personal search through trust and recommendation, allowing users to search, discover and share the stuff they love with those they trust.

Dan Cohen, Market Unit Leader, Tradedoubler, said: “It’s exciting to welcome this new wave of innovators to The Zoo Project. It’s especially rewarding to see that our call for mobile, social and e-commerce start-ups has attracted some really passionate entrepreneurs who are using new business models and technology to create exciting services for 21st century shoppers and retailers that have genuine revenue potential.

“Our hope is that we are not only helping develop the next generation of affiliate companies, but also helping boost the British business sector by creating this hub of creativity, business innovation, expertise and success,” continued Cohen.

The successful applicants were chosen by a panel of marketing and business experts, including senior representatives from Tesco’s, British Gas and BT.

The Zoo Project residents will now each receive one year’s rent and rates-free office space at Tradedoubler’s prestigious central London UK headquarters in Victoria; mentoring by its affiliate marketing industry experts; access to major brand advertisers and partners and networking opportunities with other Zoo Project companies and industry entrepreneurs.

Residents will also receive insight and guidance from The Zoo Project ‘dragons’, including Tim Jessop, marketing manager for online advertising at Tesco; Steve Wilson, head of online for British Gas Business; Dan Cohen, market unit leader at Tradedoubler; strategic advisor and digital agency mentor Mary Keane-Dawson; Matthew Wood, founder of the A4U affiliate marketing forums and serial entrepreneur Leo Harrison.

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About Tradedoubler

Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European affiliate marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality affiliate network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to mobile devices.

Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.

Published on: 9:24AM on 1st October 2012