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LONDON, UK – October 1, 2012 – SLI Systems (www.sli-systems.com) today announced that David Kohn, head of multichannel at Snow + Rock, will lead a discussion about site search best practices at the Ecommerce Expo, taking place October 2nd and 3rd in London, United Kingdom. Kohn will give a case study-based discussion about his company’s successful deployment of SLI Systems’ full-service SaaS-based site search, and the best practices they’ve utilized to improve conversion and click-through rates, and increase customer engagement.

If your customers can’t find it, they can’t buy it: site search essentials with Snow and Rock (October 3rd, 1:30 – 2:00pm), presented by David Kohn: Discover why site search is an essential aspect of an ecommerce site, and best practices to improve the user experience.

Snow + Rock, an SLI Systems customer, is the United Kingdom’s number-one ski clothing and equipment retailer, selling online and through 24 stores throughout the UK.

“Site search is the preferred method for site visitors to find the products they’re looking for on e-commerce sites – but if retailers don’t handle search well, or if they neglect to take advantage of the special usability and merchandising features site search offers, they’re doing their customers a disservice,” said Kohn. “We’ve worked closely with SLI Systems to deliver an experience that drives visitors to items they seek and additional items they’ll likely be interested in, and the advanced features we’ve put into place on our site have contributed to significant bottom line results.”

Click to tweet: @SnowandRock to present case study on site search best practices using @SLISystems at Ecommerce Expo Oct. 2 http://clicktotweet.com/XKmfL

Published on: 8:04PM on 1st October 2012