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As local authorities go on line and are pressured to improve efficiency by Central Government efficiency drive, speed-trap launch a solution specifically tailored to meet their needs for the measurement of web site performance, usability and take-up
Newbury, Berkshire: speed-trap limited announced today that their e-government intelligence solution, recently used by Socitm for their Better Connected 2005 study of e-government progress (see previous release), is now available to local authorities as a fixed-price ASP service from speed-trap.
e-Gov intelligence provides quantitative and qualitative analysis of how people are using the websites to provide an insight into the user experience and site effectiveness.
The ODPM (Office of the Deputy Prime Minister) recently published a document which, as part of their “local e-gov” program, documented a set of “Priority Outcomes” which local authorities must implement by the end of 2005 to ensure that effective online e-government is available.
This document defines as a key objective “assisting local government to achieve 100% capability in electronic delivery of priority services by 2005, in ways that customers will use”. speed-trap recognised that this objective clearly demanded the implementation of on-line services via web sites which provide great user experience to encourage high levels of service take-up – and many have demonstrated that this can only be done if the on-line applications include mechanisms to measure and understand users’ on-line experiences. This recognition caused speed-trap to become involved in the Socitm Better Connected program.
More recently as part this same Government program, the IDeA (Improvement & Development Agency) produced a document called “Priority outcomes: explanatory notes for practitioners”, which explains exactly how each of the priority outcomes should be implemented, and this document clearly specifically identifies measurement of on-line resources (web sites, e-forms and e-processes) as being a mandatory requirement in several of the Priority Outcomes. Specifically outcomes R25 & R26 (web performance and availability), G22 (take-up of on-line process and forms) and G23 (Monitoring and analysis of Web site usability), are mandatory requirements.
Given this background, and the success of the Socitm trials, speed-trap decided to develop a specific version of their product, to meet these goals and objectives, and position this solution to allow local authorities to meet these objectives as easily as possible. As Malcolm Duckett, VP Marketing for speed-trap, commented: “Our experience with Socitm and the Beacon councils, proved speed-trap’s technology could be extended from major retail and travel sites to meet the needs of local government - if we could offer a solution packaged to fit this market niche”. He continued: “Therefore we added a new member to our e-intelligence suite called ‘e-gov intelligence’, with a specific set of functionality and pricing aimed to meet this requirement”.
e-government intelligence is available for immediate deployment to monitor, measure and analyse local authority, NGO, and central government sites. It is provided as an ASP managed service in 3 price bands, starting at £575 per month for a site with up to 75,000 visitors a month and with a range of optional bolt-on modules for the measurement of transactions, processes, e-forms and in-site search engines. Moreover, fixed price usability and usage analysis, including speed-trap’s unique ClickMap™ technology, is available at £1,000 per page. “We believe that by packaging state-of-the-art solutions in this way we can allow local governments to exploit award-winning technologies to economically meet the needs of local communities, and deliver the best in web solutions,” explains Bill Brindle, chairman and CEO of speed-trap.
Ian Taylor MP, a non-executive director of speed-trap and a former Minister for Science and Technology commented, “for e-government to work effectively and in depth, more analysis and understanding is needed of the customer experience. speed-trap have offered a solution which should be rapidly deployed”.
e-government intelligence uses speed-trap’s unique Dynamic Collection technology to reduce deployment costs, and includes their innovative e-form and search modelling software to analyse use of forms and search engines to produce information for site owners on the effectiveness, efficiency and use of these elements to highlight problem areas and build more effective web sites.
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.
speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.
speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information.
About Dynamic Collection™
speed-trap’s unique and patented data gathering technology delivers two benefits to speed-trap’s clients. Firstly, it can be fully deployed in less time than any other solution – avoiding costly tagging processes, or complex web server and content management system integration. Secondly, it provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.
Media Contact for speed-trap:
Ad-Lib International Limited
Tel: 01189 744189
Published on: 12:00AM on 14th March 2005