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Integrated digital agency – STEAK – has been appointed by Wowcher to implement paid search services.

With the main goal to drive high quality new subscribers to the site, STEAK will be scaling-up PPC activity for the daily deals site. For a client like Wowcher, as these deals are frequently changing and updating, remaining strategically adaptable and flexible is key to online success.

Roland Bryan, CEO at Wowcher comments: “STEAK has demonstrated to us a clear analytical understanding of search marketing and how to optimise it for Wowcher in a competitive daily deals space. This is a really exciting time for us to be working together and we believe STEAK can drive our search marketing to the next level as we continue to grow our market share against our competitors.”

Phil Burgess, Client Services Director at STEAK explains the agency thrives on challenges like this, “A crucial challenge for Wowcher is to ensure both the quality and differentiation of their subscriber base. In a very competitive market, we will have to be smart in our approach and always seek new avenues of improvement as well as adopting innovative strategies to meet Wowcher’s business objectives. Wowcher is a really exciting brand whose business ethos and values closely match our own and we are thrilled to be working with them.”

This relationship between Wowcher and the international digital agency is on-going with work commencing this month.

For further information, please contact:
Charly Dove or Charlotte Groves, STEAK: marketing@steakgroup.com - 020 7420 3500

Published on: 2:59PM on 4th October 2012