8th October 2012, London, UK: Intelligent Reach is partnering with Commission Junction UK, part of the world’s largest affiliate network, to provide an affiliate tool centre for a number of major UK CJ retail merchants; with the view to rolling out the solution across the advertiser network. The centre will be beneficial for retail brands that have integrated a product feed onto their programme, which enables outbound consumer messaging.

The affiliate tool centre provides a one-stop shop for affiliates to find tools to help streamline affiliate marketing campaigns.

Merchants can edit the homepage of the affiliate tool centre to reflect brand design and provide contact details and social media links. It also allows advertisers to display up to date price drops, product updates and affiliate programme news providing more effective affiliate engagement, especially with long tail publishers.

Publishers can find advanced tools to help create bespoke feeds and dynamic banners as well as link builders and content units to sit on their site. There are also videos to support the adoption of the tools on the Intelligent Reach YouTube channel and a range of guides to help affiliates integrate the tools into their site.

The affiliate tool centres can be designed on a bespoke basis for each client to reflect branding and positioning.

“Partnering with Intelligent Reach is a great opportunity for Commission Junction; it allows us to communicate more effectively with our clients and provide a great tool for publishers to use too. Lots of merchants are concerned about reaching the long tail and ensuring brand messages are consistent for content publishers; the affiliate tool centre does exactly this.” commented Emmanuel Ogidan, Publisher Account Director, Commission Junction. “CJ can now update tools for our retail clients whose product feeds change regularly; we can then push them out across our network with ease and efficiency.”

“We’re incredibly pleased to be partnering with Commission Junction,” commented Steve Rivers, Managing Director, Intelligent Reach, “we can now deliver a one stop shop for even more retailers on the CJ network providing reliable campaigns and a more streamlined management process to increase productivity and revenue.”

Notes to editors

Commission Junction: Partnerships in Action

We’ve built the world’s largest affiliate marketing company on three words: results, relationships and service.

We believe people and partnerships are as vital as the advanced technology we use. This stellar combination of people and technology helps us deliver amazing results based on wholly measurable brand actions.

Our teams match expertise in shaping highly specific and optimised digital brand strategies with a network of innovative publishers established in the UK and around the globe.

We’re part of ValueClick Inc., a world-leading online marketing company, which means our teams benefit from exposure to constant innovation and a focus on service in online marketing.

About Intelligent Reach.

Intelligent Reach has long been a partner of Commission Junction. They combine a deep understanding of product data with real insight about how consumers behave online. In short, they know how and where to help a brand reach new customers, and that’s exactly what they do for their clients.

Delivering the benefits of automated data distribution coupled with actionable insight and creativity, Intelligent Reach help to maximise revenues and profit for any brand.

Via the Network Affiliate Centre, they provide affiliates with innovative yet simple tools, empowering efficiency and engagement. This platform allows merchants to really drive affiliate engagement and take full advantage of publisher networks. They can also take your Shopping Comparison Activity to the next level via the CJ network.

Published on: 11:02AM on 8th October 2012