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Casabu, the online flash sales site dedicated to finding the best deals for mums, babies, and kids has launched an advanced online lead generation campaign with global performance network, Affiliate Window.

Casabu is a free-to-join website where mums can save money on every day essentials from top quality brands. Each day, it runs limited-time sales of branded clothing for kids, quality toys and games, nursery accessories & maternity. Partnering with Affiliate Window will allow Casabu the chance to source leads from specific websites with a relevant demographic profile.

Affiliate Window will test different data capture form designs and different promotional offers to optimise which appeal most to Casabu’s customers, and which subsequently drive the most revenue. Auto-response welcome emails will contain tailored messaging in accordance with the lead source they came from. Creating a test and learn campaign per lead source will enable Affiliate Window and Casabu to maximise the initial lead performance, generating greater data cost efficiencies than Casabu has experienced with previous tests. A bespoke level of data verification has also been prepared to ensure the leads arrive exactly to requirement.

Rachel Oxburgh, CEO for Casabu says: “We have chosen to work with Affiliate Window as they can provide lead generation for a narrowly targeted audience and offer us complete transparency on the source. This makes ROI clear and measurable. We look forward to building upon our relationship with Affiliate Window, expanding our online offering and increasing brand awareness.”

Michelle Boxall, Head of Lead Generation at Affiliate Window adds: “Casabu reached out to Affiliate Window after previous more general lead acquisition tests failed to deliver effective results. They want to maintain a focus on their target audience and utilise the network to gain quick exposure utilising our pre- existing relationships with all of the major baby/parenting websites throughout the UK. The team will carefully execute the plan to deliver the leads they require.”

Contact the team at Affiliate Window to find out how our advanced lead generation services can benefit your business. To learn more about Casabu campaign, visit their Profile.

For press enquiries, please contact:
Lisa Chaikin
Head of PR
Affiliate Window
e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333

Published on: 10:13AM on 9th October 2012