Magiq, the lifecycle marketing company is again sponsoring Jump and is located at stand 48. At the event, Magiq is announcing new partnerships with a set of organisations that are focused on helping customers deliver great lifecycle marketing campaigns and supporting LifecycleMAGIQ customers in new geographies.
On-demand digital marketing company Magiq recently announced its partnership with marketing analytics experts, Battenberg who specialise in using their extensive knowledge of data analytics and LifecycleMAGIQ to help their customers design and deliver advanced online marketing strategies.
Magiq is also extending its reach into Scandinavia with Swedish partner Internet Intelligence. Internet Intelligence is an established Celebrus partner with great experience of the Celebrus technology that underpins Magiq. CEO, Andreas Franson explains their new partnership with Magiq, “We are really excited about LifecycleMAGIQ, it provides a great way for businesses to get into lifecycle marketing and see just what detailed customer profiles, behavioural targeting and associated techniques can do for a business. Magiq’s cloud-based service means they can be up and running in a few days, delivering great campaigns and measuring the results. With our experience in digital marketing we will be able to help them design and implement online and cross-channel marketing campaigns, which will really make a difference to their business.”
Similarly, Spanish digital marketing company Natural Marketing has partnered with Magiq to provide LifecycleMAGIQ solutions to the Spanish market place. CEO, Jordi Bernat, says, “We really think that LifecycleMAGIQ’s simplicity of use and its powerful functionality will really help online businesses in Spain improve their conversion rates and sales by taking a lot of the guess work out of campaign attribution.”
Magiq’s software service, LifecycleMAGIQ enables businesses of any size to market like megabrands by focusing on a customer’s purchase lifecycle, improving communication between a business and its customers.
As Malcolm Duckett, CEO of Magiq, explains, “Customers will now have the opportunity to exploit the added experience and expertise of Magiq’s new partners; Battenberg, Internet Intelligence and Natural Marketing. These new partners share in Magiq’s vision of helping businesses stand out in the online market place by delivering a better personalised customer experience, which builds brand loyalty and increases profitability. These partnerships bring together Magiq’s unique Lifecycle Marketing solutions with experts in on-line marketing, data analytics, web positioning and social marketing, to help their customers Market like a Megabrand.”
Juliet Hills, Marketing Manager at Magiq, says, “By engaging with the Celebrus partner community these businesses are able to offer a broader range of solutions. While many businesses aspire to understand Big Data and implement full blown solutions, like those offered by Celebrus, many need to start with a simpler, less resource-intensive route and LifecycleMAGIQ provides exactly that opportunity. We are expecting to announce further partnerships in this area, extending our reach into France and other key business locations.”
Malcolm Duckett, CEO of Magiq, added: “The online market place is competitive, yet with more shoppers turning to the web, there is also opportunity for retailers to get ahead and stay ahead. Now Magiq customers will be even better placed to compete. By equipping marketing teams with a unique service that delivers a real-time personalised experience to each customer, coupled with the added expertise and local support brought by new partnerships, organisations can optimise their marketing performance. Any business will now be able to deliver tuned marketing messages to their customers and compete against the megabrands.”
At the show, Magiq will also be distributing its latest customer case studies, including one describing how Econsultancy has been using LifecycleMAGIQ to increase their conversion rates, using real-time personalisation on the home page of their site.
JUMP 2012 takes places on the 10th October between 8:30am and 5pm at Old Billingsgate.
Published on: 3:15PM on 9th October 2012