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Intermarketing have been shortlisted for their entry into the national Marketing Design Awards 2012 for the Harrods store windows they designed and installed for adidas in the lead up to and during the Olympics.
The agency was briefed by London 2012 sponsors adidas to create a major window installation at Harrods, a one of its kind ‘showcase’ across 16 windows.
8 Team GB athletes each had a window based upon their personal story of what the Olympics meant to them. Other one-off installations represented the Team GB kit, the Mascot range, the Originals range and the ‘Red Shoe’ story. Intermarketing also provided instore materials.
The project took 16 months, with installations taking 3 weeks. The windows were in situ for 6 weeks in the lead up to and during the Olympics.
These widely coveted awards are judged by the cream of the industry and the competition is fierce, and Intermarketing’s entry has reached the finals. The ceremony is in London on Thursday 7th November at London’s Grosvenor House.
Published on: 3:21PM on 9th October 2012